Google Partner Agency
What is a Google Partner Agency?
Google Partner Agency – An agency that is certified by Google for meeting certain requirements. To be a Google Partner, an agency must have an Adwords certified employee affiliated to the company profile, meet spend requirements, and Meet the performance requirement by delivering overall ad revenue and growth, and maintaining and growing the customer base.
Achieving Partner status means that your company has demonstrated Google Ads skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.
|Criteria||Partner Badge [current]||Partner Badge [By end of June 2020]|
|Company performance||Meet the performance requirement by delivering solid overall ad revenue and growth, and maintaining and growing your customer base.
Partners evaluate the client accounts linked to your manager account during an 18-month period. Partners require at least 12 months of spend activity in your manager account.
|Meet the performance requirement by using Google Ads effectively to set up and optimally run campaigns to maximize outcome.
Partners are not required to adopt all recommendations or achieve a 100% optimization score for the new Google Partners badge requirements. The threshold for the new Google Partners badge requirement is 70%. We introduced an optimization score to help customers understand if their campaigns are set to achieve high performance and to offer actionable recommendations for improvement. We’ve found that advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions, on average.¹
Access your ‘Recommendations’ tab to see the actions you can take to improve your performance. Note: We evaluate the optimization score without dismissed recommendations for the company performance requirement. Learn more about Recommendations
|Spend||Meet a 90-day ad spend requirement of $10,000 USD across your managed accounts to show that your company has a healthy amount of activity.||Meet a 90-day ad spend requirement of $20,000 USD across your managed accounts to show that your company has a healthy amount of activity.|
|Certification||A company needs 1 user certified in Google Ads who has admin or standard access to the company’s Google Ads manager account or any account linked to the company’s Google Partners registered Google Ads manager account.
Learn more about making user certification count toward a company’s Partner badge.
|A company needs to have at least 50% of its eligible users earn updated certifications from Skillshop. Learn more about Google Ads certification.|
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