Callout Extensions

What are Callout Extensions?

Callout Extensions – A PPC text ad extension that allows you to promote unique offers, like free shipping or price matching.

Callouts can improve your text ads by promoting unique offers to shoppers, like free shipping or 24-hour customer service. When customers see your ads, they get detailed information about your business, products, and services.

Tell customers what you have to offer

Highlight unique offers and special promotions with callout extensions. Callouts can boost your clickthrough rate by letting you add additional text to your ad.

How they show

2 to 6 callouts show in addition to the text of your ad. Ads with callout extensions can show at the top and bottom of Google search results. When callout extensions show, they appear below your ad copy.

Example

This is an example of how a callout extension might appear on a computer:

ACME Electronics – Competitive Pricing

Ad www.example.com

Shop ACME Electronics for Laptops, Smartphones, Video Games, And More.
Free Shipping · 24-7 Customer Service · Price Matching

Benefits

• Highlight your business offerings: Promote popular or unique aspects of your business.
• Update without changing your ads: Change your callout text whenever you want, keeping your ads up to date with sales and special offers. Plus, you can edit your callouts without resetting their performance statistics.
• Flexibility: Specify the dates, days of the week, or times of day your callouts are eligible to show.

Before you begin

Campaign types: Callout extensions can be added to Search Network campaigns and Search Network campaigns that have opted into the Display Network.

Character limits: Callout text is limited to 25 characters in most languages, or 12 characters in double-width languages (like Chinese, Japanese, and Korean).

Instructions

Create callout extensions

1. Sign in to your Google Ads account.
2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
3. Click the plus button , then click Callout extension.
4. In the “Add to” dropdown menu, select the level at which you’d like to add the callout. Choose between the Account, Campaign, or Ad group level.
   1. Create a new callout: This setting is selected by default.
      • Click Advanced options to set device preference. Click the box next to Mobile to create mobile-only callouts.
      • Type your text in the “Callout text” field.
   2. Use an existing callout: Click the circle next to “Use existing.”
      • Select the callouts you’d like to use from the list.
5. Click Save.

Edit callout extensions

1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
2. Locate the callout you’d like to edit. In the “Extensions” column, click the name of the callout.
3. In the window that appears, make changes to the callout you selected. Click the arrow in the top-right corner to go to the callout editing page.
4. Click Save. Your change will apply to the callout text for all ad groups and campaigns that share the callout.

Schedule callout extensions

1. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
2. Locate the callout you’d like to edit. In the “Extensions” column, click the name of the callout.
3. In the window that appears, click the arrow in the top-right corner.
4. Click Advanced options.
5. Under “Start Date,” click Select a date and choose when the callout extension should appear in your ads. Repeat these steps to select an end date.
6. Under the “Extension schedule,” select the days and times you’d like your callout extension to appear in your ads. All times are in the time zone of your account.
7. Click Add to enter additional timeframes for your callout extensions to appear.
8. Click Save.

Remove callout extensions

1. Click Ads & Extensions in the page menu on the left, then click Extensions at the top of the page.
2. Select the boxes next to the callouts you’d like to remove.
3. Click the Edit drop-down menu that appears, then click Remove.

How callouts work

There’s no cost to add callout extensions, but you’ll be charged as usual for clicks on your ad.

The order of your callouts, their length, and how they perform factor into how many callouts appear, and whether a callout will show for your ad.

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

.Refer: Google

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