With the benefits of A/B testing under your belt, you’ll want to shift your focus to A/B testing integration. How can you integrate this process seamlessly into… Continue Reading Part 3: A How-To Guide for
You can’t buy friends, but you can buy Instagram followers. A simple search will provide you with resources that enable you to significantly bolster your follower count… Continue Reading What Can Fake Followers Cost Your Instagram Campaigns?
Facebook is one of the most popular social media platforms operating today. That’s why it’s so tempting to look at your feed while you’re at work. There’s… Continue Reading Yes, You Should Spend More Time on Facebook at Work
It seems like everyone (and their mother, their grandmother, their dog, and their baby) is on Facebook today. Why would you need to use any other social… Continue Reading Facebook or Bust? The Art of Social Media Advertising.
Businesses like ours build audiences through advertising. But with ad blockers constantly filtering out even the best campaigns these days, it’s difficult to connect with an audience—let… Continue Reading This Is 2019: the Age of the Influencer
We warn teenagers about the wiles of peer pressure. What we don’t think about is the how: how does peer pressure (AKA social proof) drive conversions for… Continue Reading Want to Increase Conversions? Try Powerful Social Proof.