Facebook Messenger 2020
Power In Facebook Messenger in 2020 For Your Business!
People share more than 17 billion photos, and 400 million people use voice and video chat every month.
Facebook Messenger helps you simplify customer acquisition by providing a direct, conversational way for people to take action where they already spend their time.
Building a presence on Messenger allows people to browse your products and services, and purchase them directly in the conversation.
Building experience on Messenger can help get your business, product or service in front of more people. Whether you’re launching a new product or driving awareness, conversation creates a meaningful connection with your business.
Show customers, you care with Facebook Messenger 2020
Integrating Messenger into a customer service strategy allows customers to communicate with your business on their terms. No more waiting on hold or keeping website windows open. And the conversation stays in Messenger, an easily accessible spot for questions and re-engagement.
Business messaging has gone global.
As the world grows more mobile-first, people’s expectations of businesses are evolving. For those who consider time their most precious resource, the asynchronous nature of messaging may be appealing: People can often expect immediate responses, but respond to themselves whenever it’s convenient. And messaging also has a unique ability to address people’s growing demand for more personal interactions and more streamlined experiences:
1. Convergent commerce
People’s paths to purchase are more complex than ever. But there is also a unifying force across those journeys—people’s phones. And as the world spends more and more time with mobile devices, mobile will continue to grow as the place where discovery, consideration, and purchase can all take place. And this convergence enables something remarkable: Shoppers will use mobile to condense—and even completely collapse—their journeys into a single, serendipitous moment in time. In fact, many already are.
2. Invisible differentiators
We’ve all experienced the power of visuals—such as video—to inspire desire. But when it comes to where people will spend their money in our mobile future, equally important is the power of all that we cannot see—the hidden patterns behind people’s mobile experiences.
In a world where convenience has been redefined by one-click buying and on-demand everything, people will not only pay for ease—many will base their buying decisions on it. Good experiences will be “invisible,” and bad ones will drive people to abandon the cart.
3. Very personal assistance
With so many of our interactions, reactions, and transactions happening in the palm of our hand, our mobile devices may be our most personal space of all. The fact that 75% of US smartphone users say they customize which apps appear on their home screen shines a light on people’s intimate relationships with their phones. And in this new “personal space,” people will expect the right content, products, and experiences to serendipitously find them.
4. Messaging means m-commerce
Facebook Messenger 2020, 80% of smartphone users are projected to be using a mobile messaging app. But we can see people using messaging apps to pave new paths to purchase today. Customer service is just the tip of the iceberg when it comes to messaging apps—which are already demonstrating their ability to serve as one-stop shops and m-commerce machines. And given that nearly 1 in 2 people surveyed in the US said they wish they could combine all their apps into one, there could certainly be an appetite for conversational commerce to take on many of the tasks currently served by a multitude of other apps.
5. Loyalty lock-in
Love is a battlefield—and this will be increasingly true when it comes to brand love in an era where people have seemingly infinite choices and tools ranging from price aggregators to coupon-seeking browser plugins. Old-fashioned brand love is not dead—in fact, we recently found that 37% of US people surveyed identified as brand loyal repeat purchasers.18
But people’s wallets are opening to the loyalty of a different kind. If convenience is king, then loyalty will be powered by the seamlessness of subscription and automation. In some cases, this will mean that people will be able to replenish products so easily (or automatically) that the “consideration” stage could be removed from the consumer journey altogether.