Avoiding the ‘Spam’ Label on Google and Bing
Over 14.5 billion spam messages find their way into international inboxes daily. However, spam isn’t just made up of link-heavy emails from Princes in Nigeria.
Google and Bing are constantly on the lookout for spam web content—but what qualifies as spam?
Traditionally, spam is disingenuous content created with the intent of boosting a platform’s SERP ranking. While some black hat creators will utilize spam web content to manipulate a search engine’s algorithm, it’s also possible to create content that these engines will consider spam-like.
If you’re looking to avoid the “spam” label on Google and Bing, you’ll need to make sure your content is valuable and well organized. Your platform’s SERP ranking may suffer if you don’t.
Google and Bing Move Against Spam Content
Google and Bing want spam off their platforms so that users have a better experience while using the engines. As such, both platforms have enacted strict spam consequences for websites that try to manipulate or violate their rules.
It’s more difficult to know when you’ve been penalized by Bing than Google. Bing is also the more severe of the two platforms in its consequences. Bing and Google will penalize you if your platform contains:
- Duplicate content
- Thin content
- Keyword stuffing
- Hidden or cloaked content
- Link or social media schemes
If Bing catches you using any of these tactics on your indexed platform, then the engine will remove all your pages from its index. You won’t have a SERP ranking to worry about anymore, because your pages will, effectively, not exist.
Google’s penalties vary from partial site matches to platform demonetization. The search engine determines your platform’s level of spam content violation by taking your content’s history into account.
How to Avoid the Spam Label
It’s difficult to accidentally trigger Google or Bing’s spam detector. If you want to be especially cautious, though, there are steps you can take to ensure that your content isn’t wiped from these platforms.
—Watch Your Tone
While self-promotion is the name of the game in all industries, you’ll want to do so in moderation. The tone of your platform’s content needs to be informative, but it should also strive for engaging neutrality. Overuse of exclamation points or promotional language – to the point of excess – will make search engine crawlers suspicious.
The aforementioned search engines also despise link and social media schemes.
Link schemes take advantage of links’ inherent SEO value. Some creators choose to spam links in their content, thinking that it’ll attract the attention of search engine crawlers for the right reasons. This can take the form of link swaps, circles, and incomplete redirects.
Social media schemes involve a similar amount of spammed information, this time regarding a platform’s social media accounts or outreach.
When building a link network for your platform or integrating social media into your website, do so with restraint. You want the SEO value these elements have to offer. Don’t sacrifice the authenticity of your platform, though, for the number one spot on Bing or Google. In trying too hard, you might overshoot and end up with a label and penalties weighing down your profits.
Is your company in need of help with avoiding Spam Label on Google and Bing? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.
Image attribution: Olivier Le Moal – stock.adobe.com