Within a minute or so, you can enjoy and consume all of the bite-sized information supplied. Plus, if you capture a reader’s attention with the infographic, you can use your guide to expand on the stats and topics highlighted in the image.
It’s important to realize that creating a good infographic is an art form, and can’t be rushed, especially if you have no prior experience making them. Use plenty of useful tools to create stunning and engaging infographics, with one of the best tools being Canva. This design software is built with novices in mind, using a user interface that is not very complicated to use while still offering a high level of customization options. Add graphics, charts, text, and so many other forms of media on this platform, and they even provide templates to help you get started. When using Canva, here are a few tips to follow to ensure that you create the best infographic possible:
- Highlight a lot of data – The purpose of an infographic is to share data in an easily digestible way. Make sure your infographic has a good amount of unique facts and statistics.
- Be centered on a relevant topic – An engaging infographic needs to focus on one specific area – don’t highlight different, unrelated things. The more broad an infographic is, the worse it is.
- Be simple to understand – Even if it presents complex and specialist data, make your infographic jargon-free and provide surface-level information that the average person should understand. This increases its potential to be shared as it makes it relevant to a broader array of users.
- Be creative – An infographic needs to be eyecatching and fun to go through. Try using different themes and icons to make things pop. If this isn’t something within your field of expertise, there is always the option of hiring a freelance graphic designer to produce the infographic on your behalf.
- Don’t make it too long – The purpose of an infographic is to condense data, so it will be fairly pointless if the infographic itself is a behemoth to get through. There’s no strict limit on how long your infographic can be, but less is always more.
- Incorporate keywords – Adding in keywords and branding to your infographic will help make it more shareable and ensure that people know the source of it, helping to boost your link-building efforts in the process.
- Have an obvious purpose with it – Never create an infographic just for the sake of it. A good infographic serves the purpose of enhancing a piece of content. If something within a piece of content needs explaining, it’s suitable to use an infographic to do this.
- Cite its data – Data is hard to trust if there is no source cited. On your infographic, usually at the bottom of it, be sure to cite where your data and statistics came from, as this will make your infographic more trustworthy, increasing the likelihood that others will share it.
To obtain quality visual content quickly, platforms like Pixabay and Shutterstock offer royalty-free images. However, you may want to edit and enhance these before publishing to offer something unique for both readers and the search engines.
Deliver true value
It’s not uncommon for even experienced marketers to get it wrong when judging the concept of value with digital content. Instead of what matters, they focus on the wrong attributes – word count, content length, etc.
As a result, you must focus on what people want to read and what they perceive as true value. For instance, lists are a big thing in the world of content marketing for a reason. People love curated content, where they can gain a bunch of useful information, resources, and examples, all in one convenient list.
That’s just one example, but remember that your target audience is the key to link bait. Forget about appeasing Google with a set word count and specific keywords. These will come naturally as you produce the content.
A wise tactic is to take existing content and improve what is already out there on the internet. This is known as the skyscraper technique and can be a handy thing to implement yourself to help boost your link bait potential. It’s important to remember that this technique is not about regurgitating the same content differently, as that will not be effective, as your content won’t be bringing anything new to the table. Instead, enhance what is already out there in various ways. Some of the best ways to implement the skyscraper technique include:
- Making it Longer
If there is an article out there about the top 50 toys for dogs, it can be helpful to create a top 100 list that features more suggestions, thus making it more valuable to the reader as you’ll illuminate more options. When trying to do this, don’t give yourself an impossible task. Finding an additional 50 distinct dog toys should be doable, but that task can be tough if you decide to try and talk about 200 or 300 toys. Know the limitations and don’t overwork yourself to try and make a piece longer, as there are other options to enhance existing content. Take some time to carry out thorough research to ensure the article remains high-quality throughout.
- Making it More Up To Date
Content can quickly go out of date if it’s explicitly written about an event or moment in time, meaning that fewer people will find it valuable. Those within the SEO industry find this happens frequently. You can find these “dead” pieces of content and give them a new lease of life by updating them and making them suitable for current times by adding modern methods or studies. This will provide you with a fresh piece of content that’s cutting edge that people will want to link to, making it an excellent link baited piece.
- Making it Look Better
Suppose there’s a piece of content online that has good information and incredible stats and data but looks unprofessional and outdated. In that case, enhance this work and use it to help you create visually stunning content. To make your new content look a lot better, add banners at the top of the content and more images and publish it on an incredibly designed website. This will give your piece more value than the original and make your writing more likely to be the authority within that niche. Having an SEO audit can uncover if you have problems on your site that could cause your content not to do well.
- Making it More Thorough
Say you work as a digital marketing specialist and want to create a comprehensive guide on SEO tools. If you search Google for “free SEO tools,” you’ll find an assortment of guides listing a wide array of tools.