What are Snapchat Ads?
Snapchat Ads – The self-service advertising platform on Snapchat. Advertising options include videos, location-based filters, and interactive video lenses that can increase brand awareness, lead users to landing pages, install apps, or drive views to long-form video.
Benefits of Snapchat Ads
The distinct audience, powerful targeting, and immersive experience
Snap Ads are an exciting, largely untapped advertising channel for marketers.
Here are just three of the benefits that make Snap Ads attractive:
- Active user base: The 166 million Snapchatters who use the app daily, on average, spend over 30 minutes in the app and open the app more than 18 times per day.
- Distinct audience: Huge percentages of Snapchat’s U.S. daily users cannot be reached on Facebook (35 percent), Instagram (46 percent), Twitter (81 percent), and other major social platforms, according to App Annie. Similar trends were found in the U.K.
- Powerful targeting: With Snapchat’s data, which includes data from Oracle Data Cloud, you can reach Snapchatters based on their demographics and their online and (even) offline interests and behaviors. You can also use your own data to reach your customers and similar Snapchatters on Snapchat.
If you are still a little unsure if Snap Ads are effective, especially in comparison with other social media ads like Facebook ads and Instagram ads, perhaps these statistics could convince you.
MediaScience did some research (commissioned by Snap Inc.) and found that Snap Ads are more effective than most social media ads in several ways:
- Persuasion: Users are much more likely to purchase a product after seeing a Snap Ad than most other social media ads — over two times more lift in purchase intent.
- Attention: Snap Ads are shown full-screen, and as such, receive up to two times more visual attention than most other social media ads. (Instagram Stories ads were not considered in this study.)
- Engagement: Snap Ads’ swipe up rate (or the rate at which users check out your website, video, or app) is five times higher than the average clickthrough rate of other social media ads.
- Sound: Over 60 percent of Snap Ads are played with audio on. (In comparison, 85 percent of Facebook videos are watched without sound.)
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