What are Shared Budgets?
Shared Budgets – AdWords budgeting option that allows advertisers to specify a particular amount for a group of campaigns to spend in a given day. This can be a good way to avoid spreading the budget too thin, particularly in smaller accounts.
Shared budgets in AdWords let you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. It can make it easier to match your AdWords spending along the lines of your business or marketing objectives, rather than having to split it up along campaign distribution options. Let’s walk through an example of how to set your AdWords budget using shared budgets in AdWords.
How it Works
Say you’re a vendor of business software for contact management. Suppose you’re currently running three campaigns for your software product, broken down by desktop search, display advertising, and mobile search.
Your overall marketing plan allows you to spend $100 per day across your three campaigns. Without it, you’d next have to decide how to allocate the $100 daily AdWords budget across each of your three campaigns. If you don’t necessarily know or care how the amount is split between display advertising, mobile search, and desktop search, using a shared AdWords budget is potentially a great solution.
This means that AdWords will make automatic budget adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.
How to Set It Up
It’s not exactly easy to find. You need to use the shared object library area of AdWords, which I personally think is a bit of a bad neighborhood in terms of AdWords usability, but anyway, here it is. You just “Create a new shared budget,” give it a name and amount, then save it.
Once you’ve created it, you can then apply the shared budget from any campaign setting pages.