Keyword Stemming

What is Keyword Stemming ?

The practice adopted by search engines to group search results not only by exact keyword matches, but also by variations of keywords in semantic groups, such as singular-plural, related suffixes, and synonyms.

Keyword stemming is a useful tool for web pages and search engine optimization. The process involves taking a basic but popular keyword pertaining to a website and adding a prefix, suffix, or pluralization to make the keyword into a new word. This process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.

Example

An example  would be if you took the word “search” and made additional keywords out of words such as “searcher,” “searches,” “searching,” “searched,” and “searchable.” Using stemming on the word “search” would bring in hits for each of the stemmed keywords when they are searched for in an engine.

Keyword stemming for search engine optimization is a great traffic draw for your website. A wider variety of keywords through keyword stemming also avoids keyword stuffing and repetitions that might blacklist a website from a search engine when it is not attempting to fool the search engine.

 

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