Bing Campaign Analytics

What is Bing Campaign Analytics?

Bing Campaign Analytics – The Campaign Analytics tool helps you track whether or not your ads are achieving your desired goals. You might also think of this as Bing’s version of Google Analytics. Bing is Now Microsoft Analytics.

Web analytics is the lifeblood of successful search advertising. Insights gained from analyzing your data allows you to enhance and optimize your campaigns, connect the right message with the right customer, and make the most of your advertising budget. You’ll see how your business goals connect with your ads and keywords, how customers get to conversions, and where you may have new opportunities.

Microsoft Advertising provides analytics tools and resources to help you improve your search campaigns.

Once you can delve into your ad analytics, and know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimize your campaign.

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For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page.

As another example, if your SEM analytics show that customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

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