Bing Campaign Analytics
What is Bing Campaign Analytics?
Bing Campaign Analytics – The Campaign Analytics tool helps you track whether or not your ads are achieving your desired goals. You might also think of this as Bing’s version of Google Analytics. Bing is Now Microsoft Analytics.
Microsoft Advertising provides analytics tools and resources to help you improve your search campaigns.
- Event tracking
Add customer tracking to your website and integrate it with your Microsoft Advertising account to see what happens after customers click your ad.
- Campaign analytics
Use Microsoft Advertising performance reports to measure campaign effectiveness opens in new windows and interpret the numbersOpens in a new window.
- Learn about your traffic
Explore Webmaster ToolsOpens in a new window to learn about the traffic coming to your site and understand where to adjust for better ROI.
Once you can delve into your ad analytics, and know where, when and how conversions are happening, you’ll be armed with the information you need to effectively optimize your campaign.
For example, if you see high click-through rates, but low conversions, then try updating your landing page copy or put your purchase offer in a more visible location on the page.
As another example, if your SEM analytics show that customers reach your conversion page, but visit other pages instead of converting, then try adding your call to action in those other pages where they are showing interest.