What is Bidding Software?
Bidding Software – As the title indicates, this type of software is primarily used for the automatic controlling of bids. However, bidding software is also helpful for consolidating multiple advertising channels in one place, as well as providing the ability to create high-level rules and algorithms to help optimize large PPC accounts.
Bidding Software is an integral part of the AdWords process. Having a rich relevant list of keywords in your campaign to bid on, and monitoring and adjusting those keyword bids is essential for AdWords success.
While small advertisers may manage their PPC keyword bids with a small list of keywords, as businesses grow and develop their keyword lists, it becomes increasingly difficult to track and manage PPC bids manually. Small and medium-sized businesses often lack the time and resources to constantly monitor their keyword bids. Many end up falling victim to the “setting and forgetting” method, causing them to lose money and miss valuable opportunities.
This is why automated online bidding software is so valuable. You don’t have time to constantly monitor every keyword in your various campaigns, and yet tracking and adjusting your PPC bids is essential. The top bidding software can monitor important keywords in your campaign, track their cost changes, and make educated bid adjustments.
A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results. Online businesses bid on specific keywords or keyword groups in an attempt to secure ad space for important terms relative to their business.