The Challenge
This 60-person HR consulting firm had no organic search presence at all. 100% of new business came from referrals and a small paid search program. The founders wanted a scalable inbound channel that didn’t require constant ad spend to operate.
The Approach
Starting from zero meant the audit was simpler: the opportunity was everywhere. MV3 identified 1,200+ keyword opportunities across HR compliance, workforce management, and benefits administration — all buyer-intent searches with moderate competition and high commercial value.
The build phase deployed 80 service and resource pages in the first 4 months, organized into 6 topic clusters. AI-assisted production allowed MV3 to publish at a pace that built topical authority quickly — a critical factor for a new domain. Every page was built with LocalBusiness schema to capture regional searches alongside national terms.
The Results
Within 14 months the firm was receiving 400+ qualified organic leads per month. Cost per organic lead settled at $2.10 — compared to $47 for their paid search program. Organic became the firm’s primary growth channel within 18 months of starting.
Vance Moore, MBA is the Founder and Chief Growth Strategist at MV3 Marketing. He built MV3 to solve one problem: B2B companies should own their growth channel, not rent it. Over a decade in B2B SEO, AI content infrastructure, and performance marketing.
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$2,500 flat. 5 business days. Six deliverables tied to pipeline — not rankings. No retainer required.
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