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Analytics Infrastructure — GA4 Setup, Audits & AI Dashboards

Your Analytics Should Tell You Where Revenue Comes From. Most Don’t.

We audit, configure, and automate GA4 so your data model reflects how B2B buyers actually move through your funnel — then connect it to AI-driven dashboards that surface the signals that matter before they appear in your pipeline.

Four Core Services

Analytics That Actually Drive Decisions.

Most GA4 implementations are broken or incomplete. We fix them, structure them for attribution accuracy, and automate the reporting so your team knows what’s working without pulling data manually.

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Service 01
GA4 Analytics Audit

A full diagnostic of your existing GA4 implementation: data stream configuration, event tracking accuracy, conversion setup, audience definitions, and data integrity. We identify every gap between what you think you’re measuring and what you’re actually measuring.

  • Enhanced Measurement audit
  • Key Events & Conversions review
  • Custom Dimensions & Metrics check
  • Cross-domain & data stream validation
  • Attribution model assessment
  • Prioritized fix roadmap
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Service 02
GDPR / CCPA / CPRA Compliance Audit

Privacy regulation has fundamentally changed what data you can collect, how you can use it, and what consent signals your analytics implementation must respect. We audit your GA4 setup against GDPR, CCPA, and CPRA requirements and deliver a compliant configuration.

  • Consent Mode v2 implementation
  • Cookie consent audit & CMP review
  • Data retention settings review
  • User deletion & opt-out flows
  • Sensitive data handling check
  • Cross-border data transfer documentation
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Service 03
GA4 Analytics Setup & Configuration

For new GA4 implementations or complete rebuilds. We configure the full data model: account hierarchy, property structure, data streams, custom dimensions, key events, conversions, audience segments, and channel groupings — built for B2B attribution accuracy.

  • Account & property hierarchy setup
  • Web + app data stream configuration
  • GTM container build & tag plan
  • Custom dimensions & metrics
  • Key Events, Conversions & Audiences
  • Google Ads & Search Console linking
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Service 04
GA4 AI-Driven Dashboards

Custom Looker Studio dashboards powered by GA4 data, automated anomaly detection via Claude AI, and weekly pipeline attribution reports delivered to your inbox. Your team sees the signal — not the noise — without pulling a single export.

  • Looker Studio pipeline attribution dashboard
  • AI anomaly detection & alerts (n8n + Claude)
  • Weekly automated performance digests
  • Organic vs. paid channel comparison
  • Lead-to-opportunity attribution
  • Monthly KPI review calls
Why This Matters for B2B

Broken Analytics Is a Strategy Problem, Not Just a Tracking Problem.

When your GA4 doesn’t accurately track conversions, you can’t trust your channel comparisons. You can’t prove organic ROI. You can’t allocate budget with confidence. You’re making growth decisions on guesses.

For B2B companies with long sales cycles and multi-touch attribution, the gap between what your analytics shows and what actually drives pipeline is often enormous. We close that gap.

“After the GA4 rebuild, we could finally see that organic search was driving 40% of our pipeline — not the 12% our old reports showed. That changed our entire budget conversation.”

VP Marketing — B2B SaaS Company

43%
Average GA4 Setups Have Critical Tracking Gaps
More Accurate Attribution After Implementation
48hr
Average Time to Anomaly Detection & Alert
100%
Consent Mode v2 Compliance Post-Audit
What the Audit Covers

The GA4 Audit Checklist We Run on Every Setup.

Account Hierarchy & Property Setup
  • Account structure & ownership
  • Data sharing settings
  • Property per hierarchy
  • Web & app data streams
  • Enhanced Measurement
  • User permissions & roles
Data Collection & Tag Implementation
  • GTM container architecture
  • GA4 base tag firing
  • First-party data strategy
  • Cross-domain tracking
  • Server-side tagging review
  • Data layer implementation
Event & Conversion Architecture
  • Key Events configuration
  • Custom event taxonomy
  • Form submission tracking
  • E-commerce event accuracy
  • CRM integration events
  • Conversion window settings
Custom Dimensions & Audiences
  • Event-scoped dimensions
  • User-scoped dimensions
  • Custom metrics setup
  • Audience definitions
  • Predictive audiences
  • Remarketing audiences
Privacy & Compliance
  • Consent Mode v2
  • Cookie consent platform
  • Data retention settings
  • User deletion requests
  • IP anonymization
  • Opt-out signal handling
Reporting & Attribution
  • Attribution model review
  • Channel groupings
  • Looker Studio connection
  • Google Ads linking
  • Search Console linking
  • Custom report library
Frequently Asked Questions

Analytics Setup FAQ

Do you work with GA4 implementations that are already live?

Yes. Most of our work is fixing existing GA4 setups rather than building from scratch. The audit identifies exactly what’s broken or incomplete. We then either fix it within the audit engagement or scope a separate implementation project depending on the depth of changes needed.

What is Consent Mode v2 and do I need it?

Google Consent Mode v2 is a framework that adjusts GA4 and Google Ads behavior based on user consent signals from your cookie consent platform. It became mandatory for EEA users in March 2024. If you serve users in Europe (or California under CCPA), your analytics implementation must handle consent signals properly or risk both compliance exposure and degraded attribution data. We implement and audit this as part of our compliance service.

What is an AI-driven GA4 dashboard?

We build Looker Studio dashboards connected to your GA4 data and automate anomaly detection using n8n workflows and Claude AI. When traffic drops, a conversion rate changes, or a new channel starts driving meaningful volume, you receive an automated alert with context — not just a number, but an interpretation. Reports are delivered on a weekly cadence without any manual work from your team.

How is this different from hiring a GA4 freelancer?

A freelancer sets up your GA4 and hands it off. We build and monitor the system on an ongoing basis, connecting it to your SEO and content infrastructure, automating reporting, and ensuring the data you collect today is compliant and accurate. The analytics infrastructure compounds in value the same way SEO infrastructure does — it becomes more useful as your data accumulates.

Find Out What Your Analytics Is Missing.

The analytics audit includes a full GA4 diagnostic, compliance review, and prioritized fix roadmap. Delivered in 5 business days.

Get the Analytics Audit →