What is Whitelabel?
Whitelabel(s) – A record or records that proves ownership and authentication. Whitelabels also improves email delivery which means entering the inbox.
In the digital world, white labeling is when your company purchases a white label company’s services and presents them to the customer under your brand name.
How does white label/private label digital marketing work with That Company in particular?
That Company can provide various services on your behalf to the client. Our white label digital marketing services include Search Engine Optimization (SEO), Pay-per-click Management (SEM/PPC), Social Media Marketing (SMM), and Reputation Management. Some private label firms only do back-end work and have you act as a middleman between them and the customer. However, it is our belief that we can provide a far better customer experience with the front-facing model where your customer can talk to the professional that is working on their marketing campaigns. So That Company is set up to be (and prefers to be) a front-facing white label digital marketing provider. About eighty percent of our white label partners use us in a front-facing manner, and twenty percent have us only do work on the back end for them to deliver to the client.
Whitelabel Sales Support
When you work with That Company, we start with you in the sales process. When you have a prospect, who is interested in the various digital marketing services that we’re providing on your behalf, you’ll reach out to your dedicated Digital Marketing Strategist. Our strategist will put together research on the prospect and their top two or three competitors, then have a preliminary conversation with the prospect about their goals and objectives and how we can help them. This entire experience happens under your brand name! They’ll never know that they’re talking with a That Company representative.
We also provide free sales collateral for you to use. Before we meet with the prospect, we will provide you with a proposal template and contract templates to use to close the deal. We also provide support with your next meetings to help you close the deal. Once they sign off on the contract to move forward, you can be as involved or uninvolved as you wish to be. It is our goal to lift our partners to fulfill more of the CEO role, while we take care of the day to day management of clients.
Developing Our Relationship
In the beginning, when we have our first few clients together, it will be very important for you to go through the process and understand what the customer experiences. However, after two or three months of developing a relationship with you, we plan to take over the reins so you can focus on your core business and new business generation.
How Do You Operate Under My Brand Name?
You will get access to our project management system that allows us to communicate with your clients, so all email communication is branded. The reports we send to your clients will have your logo on it. When we talk to the client on the phone, we are also under your brand name. We have two ways of approaching phone calls under your name.
Conference Bridge Plan
When you only have a few clients, we start with a conference bridge plan. We meet with them on a conference bridge such as freeconferencecall.com or services such as Go2Meeting, Join.me. This provides us a neutral place to talk to the customer without ever revealing a phone number.
Direct Call Plan
Our second solution is what’s called a direct call plan. You would purchase a 1-800 number that the customer would know as their services number. Whenever a client wants to call you relating to the services we offer, they would use the services number, and our receptionist is able to see which white label company to answer the phone as. Then we would simply answer the phone as your company. “Thanks for calling (insert your company name). How can I help you today?”