What is an Affiliate?

Affiliate – is a business term, is an “official connection” of one business entity to another. Official connection implies a contract or agreement of some kind and an announcement to the public of the connection between the two businesses.

The term has two more specific uses in business contexts:

Incorporate law and taxes, an affiliate is a company that is related to another company, usually by being in the position of a member or a subordinate role, a subsidiary.

An associate like a subsidiary, but the  associate  is “less than 50% owned by the parent company.” Two companies may be affiliated if one company has control over the other or if both are controlled by a third company.

One corporation can be affiliated with another corporation by shareholdings, by holding a minority interest (that less-than-50% mentioned above), or one corporation might be a subsidiary of another.


Affiliate marketing is the process of earning income every time you promote someone else products or services. If you generate a sale for the company, you get paid. If you don’t generate a sale, you do not get paid.

In online retailing, affiliation is common in marketing and selling wherein one company may associate with another to sell products or services. The seller has a website on which associates may sell products. The seller has control over the site and pays a commission to associate. This relationship is sometimes called “affiliate marketing.”

  • Amazon’s affiliates are called “Amazon Associates.” The associates sell on Amazon’s website, and Amazon takes a percentage of the sale price for its fee.
  • In broadcasting, local TV stations are associate with a national network. These local stations are locally owned, but they use network content and advertising.


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