What is a Sitelink?

Sitelink – An ad extension in Google Adwords that appears below the main ad copy which links to a specific page on the website (i.e. Contact Us, About Us, etc.). Ads can have from 2-6 site links.

The links shown below some of Google’s search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

1: The main search result

2: Sitelinks

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good ones, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them.

Now, they are automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality links. For example, for your site’s internal links, make sure you use anchor text and alt text that’s informative, compact, and avoids repetition.


Why are they so important?

When Google decides to show sitelinks along with your search snippet, there are several advantages.

Increase in Click-Through Rates (CTR)

They increase the amount of space your entry occupies in the search results and this means more visibility and higher CTRs.

The concept is like sitelinks you can add through ad extensions in Google AdWords when running PPC Campaigns.

By adding sitelinks and other extensions, you increase the space of your ads and the possibilities of being seen by users.

They improve brand awareness

When users search for your brand name in Google and see a list of sitelinks, then immediately they can learn more about your business, products, and services without having to search for this info on your website.





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