What is keyword Phrase?
Keyword Phrase – A group of two or more words that are used to find information in a search engine. Sometimes, when searching for something, one single keyword does not provide the information you seek, where a keyword phrase allows you to string multiple words together to find better information.
Keyword phrase research is your first step in conducting search engine optimization and pay-per-click marketing campaigns. You need to be able to “speak the searcher’s language” to help them find what they’re looking for and what you’re offering.
Search marketers make the mistake of looking at keyword phrase discovery as a one-time activity. Adding insult to injury, they use the wrong keyword tools: usually limited public keyword phrase generators that only return the most popular keywords and vague estimates of search volume. Not only are these likely the same keywords your competitors are targeting, but there’s no guarantee that they’ll be relevant to your business.
Proper research should be:
- Based on real data
- Continuous and ongoing
Finding Keyword Phrases
Typically, businesses take a one-size-fits-all approach to keyword phrase research, using the same free tools as everyone else. These keyword suggestion tools (such as Google’s keyword tool) have a number of shortcomings: Here a few more tools Semrush and Wordstream.
- They favor historical popularity over relevance. Just because a keyword has a high search volume doesn’t mean it’s relevant to your business.
- The results aren’t actionable: They just dump out a list with no organization or tips on how to use the terms.
- The results aren’t exclusive, so you have no competitive edge.
- Results are just a sampling of the vast array of real search terms that are typed into Google every day. You’ll miss out on hundreds of long-tail variations that could apply to your search campaigns.
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