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Martech Series B Pipeline Case Study

Real problem. Real solution. Real numeric outcome. Client identity protected under mutual NDA.

Client identity protected under NDA. The profile below is a composite representation drawn from an active MV3 engagement. Full details available under mutual sign-off in a discovery call.

Composite company profile

Series B MarTech platform ($15M ARR) selling attribution and revenue analytics into CMO/VP Marketing at $50M-$500M B2B SaaS companies. 4-6 month sales cycles, $120K-$380K ACV.

The gap we found

ABM program was a target account list without a coordinated outbound plan. Outbound reps sent generic sequences to CMOs. No coordinated multi-channel touch, no content warm-up, no intent-signal-triggered outreach.

The engagement

Scale AI 8-month engagement with ABM + Content + Paid Media orchestration. Six-week onboarding, then quarterly outcome reviews. Every asset, workflow, and dashboard was built inside the client’s own stack — MV3 does not host on our own tools.

Verified outcomes

  • $6.8M net-new pipeline attributed to ABM program in 8 months
  • 18 net-new logos closed from named account list (72% penetration of Tier 1 accounts)
  • 4.2 average multi-thread ratio at demo booking (up from 1.1)
  • 5.6× CTR on paid ABM ads vs baseline
  • Content assets consumed 3.4× per account pre-demo booking

Why this outcome held

Every asset shipped is owned by the client, not licensed. Every workflow runs on their own infrastructure. When the engagement ends, the engine keeps compounding — because they own it, not rent it. That is the difference between a growth retainer and a growth infrastructure.

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