Yahoo Advertising 

What is Yahoo Advertising?

Yahoo Advertising – Yahoo and Bing ads are both run through the Bing Ads platform. These search engines share advertising networks.

Yahoo Gemini is Yahoo’s platform for native advertising and mobile search ads.  Do you know the sponsored articles that flow through Yahoo’s home page and in other sections of the site?  Those are posted through Yahoo Gemini.  Think of it as a Yahoo sponsored post.

No, it’s not some algo-update you must worry about, or even a new app you have to learn.

What Yahoo Gemini does is get your message out to millions of potential customers.

This platform for native ads on Yahoo and it’s gaining ground, especially now that mobile is dominating.

We first heard about Yahoo Gemini when Yahoo made the announcement in February 2014.

It was labeled as “the first unified marketplace for mobile search and native advertising.” Users would get “ease of search” as well as “the scale and creativity of native advertising.”

The whole idea is that you can “buy, manage, and optimize” your ad spending in one place.

What Yahoo was doing almost two years ago was making it clear that mobile advertising was the direction they were heading.

It’s a very tricky proposition – advertising on mobile devices.

Historically, mobile ads have been viewed as an intrusion into a user’s personal space. It’s only getting harder these days, what with millennials favoring ad blockers and social media ads competing for a user’s interest.

To fully understand Yahoo Gemini, it’s important to remember that Yahoo Ad Manager came out the month before, in January 2014. At the time, Yahoo had 400 million monthly users so this easier system for marketers to use “native ad products like Stream Ads, Image Ads, and sponsored Tumblr posts” was convenient.

Today Yahoo has 1 billion monthly users.

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