What do Visitors Mean?
Visitors – A metric in Google Analytics that quantifies a user of a website over a particular period of time. Visitors are often broken down between “new visitors” who are browsing for the first time in the allotted time period, or “returning visitors” who have already browsed at least once in the given time frame.
Let’s say you have a page about a Basic SEO course: pageviews will show you the number of times that page is viewed for a given period. The metric itself says nothing about how many visitors saw that page or how many times the page was viewed per session. It’s just the total number of page views per page. This means that one visitor can be responsible for a lot of page views and that a page can be viewed multiple times per session.
Pageviews can give an indication of how popular a post or page is. But having a high number of pageviews for a post doesn’t necessarily mean it is popular. Is it a good thing that you have a lot of page views per visit? Does it mean that people like to read a lot of pages on your site? Or does it mean that they can’t find what they’re looking for? A good data analyst is critical of his or her data at all times. A single metric doesn’t tell you a lot; it’s the context that provides the information you can use.
Speaking of context, you might think: “Why don’t I see ‘sessions’, ‘pageviews’ and ‘users’ in one grid table in Google Analytics?” There’s a reason why Google Analytics doesn’t let you see pageviews in combination with sessions and users by default. And that has everything to do with the way Google Analytics collects its data. Google Analytics data is organized based on scopes.« Back to Glossary Index