What is Tripwire?
Tripwire (Tripwire Funnel) – Low priced item meant to bring users into a funnel.
Tripwire is very similar to the self-liquidating offer we’ve covered in the past.
In fact, a product splinter is another name for a tripwire. The latter is just the more popular term.
Here’s the one definition of a tripwire to rule them all:
A tripwire is a small offer (usually between $5-$50) sold to new email subscribers after opt-in. It’s meant to accelerate the buyer/seller relationship.
People might sometimes join your email list but might not want your core offer. Yes, even after you nurture the relationship.
Your first step should be to make a simple and affordable offer. Doing so will help those potential customers overcome the fear of buying from you and gain trust.
If you think about a relationship with a customer as a slope, the value ladder is a straight line. The customer will visit the website, subscribe to a newsletter, and then boom! That ladder goes way up at an almost 90-degree incline.
Then a customer may make a purchase for $100, $500, even $1,000.
That’s all well and good; a lot of businesses successfully operate that way. But here’s the dilemma:
How do you service a larger market with automation services and still build trust? The answer? A tripwire.
A tripwire evens out that incline to convert more people to nurture a relationship. Now it’s sort of a 45-degree gradual incline in terms of the relationship.
You can then capture more of the market.