What is Tripwire?

Tripwire (Tripwire Funnel) – Low priced item meant to bring users into a funnel.

Tripwire is very similar to the self-liquidating offer we’ve covered in the past.

In fact, a product splinter is another name for a tripwire. The latter is just the more popular term.

Here’s the one definition of a tripwire to rule them all:

A tripwire is a small offer (usually between $5-$50) sold to new email subscribers after opt-in. It’s meant to accelerate the buyer/seller relationship.

People might sometimes join your email list but might not want your core offer. Yes, even after you nurture the relationship.

Your first step should be to make a simple and affordable offer. Doing so will help those potential customers overcome the fear of buying from you and gain trust.


If you think about a relationship with a customer as a slope, the value ladder is a straight line. The customer will visit the website, subscribe to a newsletter, and then boom! That ladder goes way up at an almost 90-degree incline.

Then a customer may make a purchase for $100, $500, even $1,000.

That’s all well and good; a lot of businesses successfully operate that way. But here’s the dilemma:

How do you service a larger market with automation services and still build trust? The answer? A tripwire.

A tripwire evens out that incline to convert more people to nurture a relationship. Now it’s sort of a 45-degree gradual incline in terms of the relationship.

You can then capture more of the market.


Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

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