NAP (Name, Address, Phone Number)
What is NAP?
NAP (Name, Address, Phone Number) – An acronym for local citations. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. To build local SEO authority, a business’s name, address,and phone number should be listed across local citation websites like Yelp, Google Business, Angie’s List, Yellowpages, Better Business Bureau, Foursquare, and more.
Make sure that your NAP is correct – both on your website as well as on other sites throughout the web. Local SEO experts believe that Google and the other search engines cross-reference your NAP information across a variety of websites as a validation that you are a legitimate business. For example, it’s incredibly unlikely that a “made for SEO spam site” (i.e. not a real business) is going to have a physical address listed on their website let alone consistent NAP information on sites ranging from local directories and Yelp to the Internet Yellow Pages. The more “local citations” you can build up with consistent NAP information, the better.
In terms of local citations, it’s probably worth listing your business on any reputable directory – especially local directories and/or industry-specific directories. InfoUSA, local chambers of commerce, the BBB, Yelp, Citysearch.com, IYP sites (painful, but probably worth a shot), 411.com, merchantcircle.com, foursquare.com, etc.