Millennials

What are Millennials?

Millennials – Millennials or Gen Y is a phrase to refer a particular age group of the population preceding Gen Z and following Gen X. Millennials represent the age of digital and social media and are determined by their knowledge of technology

Pew Research Center has been studying the Millennial generation for more than a decade. But by 2018, it became clear to us that it was time to determine a cutoff point between Millennials and the next generation. Turning 38 this year, the oldest Millennials are well into adulthood, and they first entered adulthood before today’s youngest adults were born.

In order to keep the Millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, Pew Research Center decided a year ago to use 1996 as the last birth year for Millennials for our future work. Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial, and anyone born from 1997 onward is part of a new generation.

Since the oldest among this rising generation are just turning 22 this year, and most are still in their teens or younger, we hesitated at first to give them a name – Generation Z, the iGeneration and Homelanders were some early candidates. (In our first in-depth look at this generation, we used the term “post-Millennials” as a placeholder.) But over the past year, Gen Z has taken hold in popular culture and journalism. Sources ranging from Merriam-Webster and Oxford to the Urban Dictionary now include this name for the generation that follows Millennials, and Google Trends data show that “Generation Z” is far outpacing other names in people’s searches for information. While there is no scientific process for deciding when a name has stuck, the momentum is clearly behind Gen Z.

Advertisements

Cutoff Points

Generational cutoff points are not an exact science. They should be viewed primarily as tools, allowing for the kinds of analyses detailed above. But their boundaries are not arbitrary. Generations are often considered by their span, but again there is no agreed-upon formula for how long that span should be. At 16 years (1981 to 1996), our working definition of Millennials is equivalent in age span to their preceding generation, Generation X (born between 1965 and 1980). By this definition, both are shorter than the span of the Baby Boomers (19 years) – the only generation officially designated by the U.S. Census Bureau, based on the famous surge in post-WWII births in 1946 and a significant decline in birthrates after 1964 Cited: Pew Research Center

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you!. Contact MV3 Marketing to jump-start your business.

 

Defining generations: Where Millennials end and Generation Z begins

« Back to Glossary Index