UX

What is UX?

UX – stands for User Experience. UX refers to how a user interacts with a website or app (where they click, which pages they visit). UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Having a good UX is crucial to having a good business, as it drives repeating users and engagement.

The first requirement for exemplary user experience is to meet the exact needs of the customer, without any worry or hassle. Next come simplicity and elegance that produce products that are a delight to own, a delight to use. Real user experience goes far beyond giving customers what they say they want or providing checklist features. In order to achieve high-quality user experience in a company’s offerings, there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

To distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design. As an example, consider a website with Television reviews. Even if the UI for finding a TV is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains TV Shows from 1960-1970.

We should also decide UX and usability: The definition of usability, is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth. Again, this is very important, and again total user experience is an even broader concept.

UX Six Building Blocks

• User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and their limitations.  It also considers the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. Useful: Your content should be original and fulfill a need
• Usable: Site must be easy to use
• Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
• Findable: Content needs to be navigable and locatable onsite and offsite
• Accessible: Content needs to be accessible to people with disabilities
• Credible: Users must trust and believe what you tell them

Refer: https://www.usability.gov/