What is HARO?
HARO – Stands for Help A Reporter Out. Three times a day Monday through Friday, emails are sent out, listing different stories that reporters need sources for. Used as a marketing strategy to gain PR and link opportunities.
Help a Reporter Out (HARO) is the most popular sourcing service in the English-speaking world, connecting journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience while allowing journalists and bloggers to spend more time writing and less time sourcing. HARO reaches more than 800,000 sources and 55,000 journalists and bloggers, making it a vital tool for brands and reporters alike. HARO is owned by Cision, a leading global media intelligence company headquartered in Chicago.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication, social media, and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China.