What is Funnel Hacking?
Funnel Hacking – [verb] – “to funnel hack”. The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test your own sales & marketing processes.
Funnel hacking is one of the easiest and most crucial ways to grow your business. Being able to go deep into your competitor’s marketing funnel and reverse-engineer what they’re up to, you can begin to test their strategies within your own business. In an online business, this can be anything from landing pages, price points, email sequences, and even retargeting ads.
Its common knowledge that split testing various elements of your marketing funnel can yield great results, but testing blindly is a slow and sloppy process, agreed?
By taking advantage of the culture of funnel hacking and getting into the thick of your competitor’s processes, you can really see how successful they have been, and start to see similar results within your own business. While this won’t happen immediately, you’ll begin to see trends in what’s working and what’s not a lot faster than testing floating ideas from scratch.
On some level, this funneling occurs even if you don’t have intentional marketing funnel stages in place. By taking a strategic approach, you’ll dramatically increase the number of customers you end up generating.
What Funnel Hacking Isn’t
Before we get too far along, I think it’s important to address some of the common misconceptions about funnel hacking.
- Copying your competitor’s funnels
- Ripping off your competitor’s hard work
- Using shady marketing tactics
- Manipulating your audience with seductive mind games
If you thought you were going to duplicate your competitor’s funnels and watch the sales roll in…think again.
Funnel hacking is a skill that takes a while to develop, and it’s still hard work.