Clicks Per Delivered
What is Clicks Per Delivered?
CTDR is the percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox. The CTDR can indicate if text messages or messages that include images get more clicks. It may be an indication the email campaign should be modified. Customer behavior in various parts of the country or world may be compared, as well as how many new and existing customers click in. CTDR can serve as a driver to encourage trying different email content, offers / coupons, etc.
A Click-to-Deliver Rate is the percentage of clicks per number of emails delivered.
How To calculate Clicks Per Delivered:
Take the total number of clicks in your email and divide it by the total number of emails delivered. So, if the total number of clicks is 200 and the number of emails delivered is 1400, then the CTDR for this specific email marketing campaign is 14.2%.
What does the rate mean?
Essentially, a CTDR demonstrates how alluring your promotion is. How many subscribers found your email / SMS so inviting they clocked right on through? A low rate shows that there is some need for tweaking. Keep in mind that this rate is only applicable to emails delivered (those that reached their destinations) instead of the total number of emails sent or the size of your list.
Email vs. SMS: which campaign receives a higher and/or lower CTDR? New subscribers vs. old subscribers: which category of email or SMS marketing subscribers has a higher and/or lower rate? Repeat customers vs. one-time buyers: which group of buyers has a higher and/or lower rate?
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