Advertising Agency Trading Desk
What is an Advertising Agency Trading Desk?
An Advertising Agency Trading Desk is known as (AATD), is a specialized team within an advertising agency that focuses on trading and buying digital advertising inventory. This includes negotiating deals and purchasing ad space on behalf of the agency’s clients. The AATD is responsible for ensuring that the agency’s clients receive the best possible value for their advertising dollars.
The AATD has become an increasingly important part of the advertising industry in recent years. With the explosion of digital media, there has been a corresponding increase in the amount of digital advertising inventory available. This has led to increased competition among advertisers for premium ad space, and the AATD is often best-positioned to take advantage of this and secure the best deals for their clients.
Thanks for reading! We hope this provides some useful background information on AATD. AATD typically works with a variety of different advertising inventory sources, including online ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs). By working with a variety of different sources, the Advertising Agency Trading Desk can find the best possible deals for its clients. It also allows the Advertising Agency Trading Desk to more effectively manage its clients’ budgets, since it can purchase ad space across a variety of different channels.
The AATD is an important part of any advertising agency, and its role is continually growing as digital advertising continues to become more prevalent. If you’re interested in working in the digital advertising industry, then the AATD is a great place to start.