What are Meta-Keywords Tag?
In the past, this tag allowed page authors to insert a massive list of keywords related (and occasionally unrelated) to a page in order to game search-engine results. Today, this tag’s potential to influence rankings has diminished to the point where it is widely disregarded by major search engines.
Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. They look like this:
The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies. One thing we know for sure about searchers is that they tend to pay for the services they went looking for, but they don’t care at all for irrelevant results. “Spatula” and “Casserole Dish” may not appear, at first glance. to be as sexy, but the customers who google exactly those items are far more likely to click through to your site.
In Today’s World
There’s no getting around the fact that meta keywords aren’t the big players they once were in SEO. Most search engines have realized that sites can easily “game” the meta keywords field with black-hat keyword stuffing, so meta keywords are no longer an important part of the Google ranking algorithm. (More attention ought to be paid to Title Tags and Meta Descriptions than to Meta Keywords.) But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. In the competitive world of search engine marketing, every little bit helps.« Back to Glossary Index