Message Extensions

What are Message Extensions?

Message Extensions – Feature that allows people to text you directly from your ad to book an appointment, get a quote, ask for information, or request a service.

They let potential customers send you text messages right from your ad. With one tap on your ad, people on mobile devices can contact you to book an appointment, get a quote, ask for information, request a service, and more. They can help you grow your business by giving people another convenient option to reach you.

Google Ads may set up automated message extensions when you set up a call extension using a mobile phone number or when your website indicates that your business goals include getting people to message you. This will allow people to directly message your business.


 Message extensions had work

When someone taps the message option in your ad from their mobile device, their messaging app will open with a pre-populated message that you create.

  • You can show customers extension text that is a specific call to action, like “Text us to get a car insurance quote.”
  • You can choose a default custom message that customers can send directly to you, like “I’d like to know more. Please text me back.”
  • If you’re in the United States, Canada, Brazil, or Australia, you can also create an optional auto-reply message, which is automatically sent to customers who contact you through your message extension.

Starting in January 2020, you will no longer be able to create message extensions. Starting in February 2020, they will stop showing. Lead form extensions or call extensions provide an effective alternative.


Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

« Back to Glossary Index