Google Mobile First Index Rollout Update
What is Google Mobile-First Index Rollout Update?
Google Mobile-First Index Rollout Update – In early 2018, Google announced that it was beginning to roll out its mobile-first updates. Mobile-first refers to the Google initiative that encourages developers to build sites with a mobile view focus. Google Mobile-first requires responsive websites that work on any smart device and are optimized for fast loading speeds. Sites that are not mobile-friendly will lose rankings or not be listed in mobile search results.
Google Mobile-first indexing is about how we gather content, not about how content is ranked. Content gathered by mobile-first indexing has no ranking advantage over mobile content that’s not yet gathered this way or desktop content. Moreover, if you only have desktop content, you will continue to be represented in our index. Since 2015, this measure can help mobile-friendly content perform better for those who are searching on mobile. Related, we recently announced that beginning in July 2018, content that is slow-loading may perform less well for both desktop and mobile searchers.
For sites that have AMP and non-AMP pages, Google will prefer to index the mobile version of the non-AMP page.
- Google Mobile-First indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
- Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
- Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
- As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.
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