What are Alerts?

Alerts Notifications that can be set up for various search terms, events or website actions. These are often sent to an individual via email, e.g., whenever a company/product name appears on the Internet in newly published content. They are usually sent to an individual via email.

Alerts messaging (or notification) is machine-to-person communication that is important or time-sensitive. They can also be a calendar reminder or a notification of a new message.

The messaging emerged from the study of personal information management (PIM), the science of discovering how people perform certain tasks to acquire, organize, maintain, retrieve and use information relevant to them. Alert notification is a natural development of the concept of RSS which makes it possible for people to keep up with web sites in an automated manner. They make it possible for people to keep up with the information that matters most to them.


Alerts are typically delivered through a notification system and the most common application of the service is machine-to-person communication. Very basic services provide notification services like via email or SMS. More advanced systems (for example AOL) provides users with the choice of selecting a preferred delivery channel such as e-mail, Short Message Service (SMS), instant messaging (IM), via voice through voice portals, desktop alerts and more.  A Novel approaches provide users with the ability to schedule their own alerts (for example Google Calendar). The most sophisticated service providers embrace all capabilities, aggregating a multitude of reminder, notifications and alert, catering the delivery system to the specific context of the content being delivered thus enabling users to create sophisticated scenarios


The notion of content being delivered to users has received negative connotation over the years and is sometimes labeled as spamming, particularly for information that hasn’t been requested by the user. The advent of technologies such as RSS and now alert notification are an effort directed to creating an antithesis to spam: the information being received by users is exclusively from opt-in requests.

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