Faceted Navigation and Pagination SEO: A Practical Framework for B2B E-Commerce Category Pages
A 4-tier facet governance framework and 5-point pagination standard for controlling crawl budget waste and index bloat on B2B e-commerce category pages.
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llms.txt for B2B SaaS: A Practical Implementation Guide (and What the 2026 Data Says)
A 2026 Ahrefs study of 137,000 domains found 97% of llms.txt files get zero requests. A three-tier framework for deciding how much to invest, a spec-correct build process, and how to check your own crawler logs for whether it is working.
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Crawl Budget Optimization for B2B SaaS and E-Commerce: A Log File Analysis Framework
Log files are the only ground truth for what Googlebot does on a large site. The Crawl Efficiency Ratio (CER) Method is a 5-step framework for verifying, classifying, and prioritizing crawl budget fixes by backend cost, not just hit count.
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AI Crawler Log File Analysis: A Practical Framework for Auditing GPTBot, ClaudeBot, and PerplexityBot Traffic
Log file analysis is the only way to see what GPTBot, ClaudeBot, and PerplexityBot actually do on your site. The AI Crawler Log Audit, a 4-step framework for verifying, segmenting, and acting on AI bot traffic.
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Claude Code CLI and BigQuery: A Practical Workflow for Pipeline Attribution Investigation
How to join a GA4 BigQuery export to CRM pipeline data in a Claude Code CLI session, and the five queries that show where B2B pipeline actually breaks down.
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B2B Marketing Analytics Dashboard: What to Actually Track
A marketing analytics dashboard is supposed to answer one question fast: is what we are doing working. In practice, most B2B dashboards fail that test. They are full of metrics that are easy to pull from a single tool, not metrics that predict pipeline or revenue, and the people who need answers end up asking…
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AEO for E-Commerce: How to Get Product Pages Cited in AI Overviews and Answer Engines
A 5-layer framework, the Product Answer Stack, for structuring e-commerce product and category pages so they get cited by Google AI Overviews, ChatGPT, and Perplexity, not just ranked.
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Marketing Attribution for B2B SaaS: A Practical Guide to Models That Actually Work
First-touch, last-touch, linear, U-shaped, W-shaped, and data-driven attribution models explained for B2B SaaS, plus what to actually implement given real tooling constraints and long, multi-stakeholder sales cycles.
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XML Sitemaps for Large B2B SaaS Sites: A Practical Guide
How to structure XML sitemaps for large B2B SaaS sites: segmentation by content type, sitemap index files, the noindex and lastmod mistakes that quietly cap indexing, and how sitemaps interact with crawl budget.
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Canonical Tags for B2B SaaS: What They Do, Common Mistakes, and How to Audit at Scale
A practical guide to canonical tags for B2B SaaS sites: what they do, the four most common implementation mistakes (pagination, cross-domain, noindex conflicts, faceted nav), and how to audit them at scale across pSEO and blog archives.
