AI Skills Marketplace / Paid Media

Creative Fatigue & Refresh-Timing Analyzer

The Creative Fatigue & Refresh-Timing Analyzer is a free Claude Skill that fits an exponential decay curve to CTR vs. days-live and projects the specific calendar date a creative will cross a fatigue threshold, instead of a static "-X% drop" rule.

↗ View Source ⬇ Download Full Repo (.zip)
MIT
License
2 functions
Decision branches
log-linear curve fit
Escalation rules
Yes
Multi-tool support
Aug 14, 2026
Last updated
12/12 passing
Tests
README.md View raw ↗

What this is (and isn’t)

A curve-fit and projection function, not a hosted service or an ad-platform integration. It runs entirely in your own environment against CTR history you supply.

Files

FilePurpose
analyzer.jsfitDecayCurve() and projectRefreshDate() — zero dependencies
test.js12-test suite covering curve recovery, flat-creative handling, and date math
SKILL.mdFull skill definition, loadable in Claude Code/Desktop

Why this is a real gap

AdCreative.ai and similar tools score creative variants, but this research found nothing that fits a real decay curve and projects a specific refresh-by date the way this does. A flat or improving creative correctly returns no fatigue projection, rather than a false alarm.

FAQ

Is this skill free to use?

Yes. Free to download and run yourself. MV3 charges $175/hr only if you want it wired into your real ad platforms so refresh dates surface automatically.

What data do I need?

At least 3 CTR data points over time (days-live and CTR) for a running creative.

What if my creative isn't actually decaying?

The function correctly detects this and returns no fatigue projection rather than a false alarm, since a flat or improving creative has no defined decay rate.

Does my ad data get sent to MV3?

No. The fit runs entirely in your own environment.

Which ad platforms does this work with?

Any platform you can pull CTR-by-day history from, including Google Ads, Meta Ads, and LinkedIn Ads.

JR
Jordan Reeves
ABM & Outbound Pipeline, MV3 Marketing