AI Skills Marketplace / Paid Media

Budget Pacing & Reallocation Advisor

The Budget Pacing & Reallocation Advisor is a free Claude Skill that recommends specific dollar budget moves with real guardrails against learning-phase resets: a maximum single-move percentage and a cooldown window since the last change.

↗ View Source ⬇ Download Full Repo (.zip)
MIT
License
2 functions
Decision branches
cooldown + change-cap guardrails
Escalation rules
Yes
Multi-tool support
Aug 17, 2026
Last updated
16/16 passing
Tests
README.md View raw ↗

What this is (and isn’t)

A recommendation function over campaign data you supply, not a hosted service or a live ad-platform integration that changes budgets for you.

Files

FilePurpose
advisor.jscomputePacingStatus() and recommendBudgetChange() — zero dependencies
test.js16-test suite covering pacing detection, the cooldown guardrail, and change-percentage capping
SKILL.mdFull skill definition, loadable in Claude Code/Desktop

The two real guardrails

A cooldown window (default 7 days) that always holds regardless of performance signal strength, and a change-percentage cap (default 20%) even outside the cooldown, since most platforms treat a larger jump as significant enough to reset the learning phase.

FAQ

Is this skill free to use?

Yes. Free to download and run yourself. MV3 charges $175/hr only for implementation help wiring this into your real ad-platform performance data.

Does this change my budgets automatically?

No. It recommends a specific dollar move and the reasoning behind it; you (or your own automation) apply the change.

What is performanceScore?

A normalized ratio where 1.0 means exactly on target (e.g. actual ROAS divided by target ROAS), above 1.0 means beating target.

Why cap the change percentage?

Most ad platforms treat a budget change above roughly 20% as significant enough to reset the campaign's learning phase, temporarily tanking performance. This skill caps every recommendation to avoid that.

Does my campaign data get sent to MV3?

No. All calculations run entirely in your own environment.

JR
Jordan Reeves
ABM & Outbound Pipeline, MV3 Marketing