Food and Beverage Marketing for CPG and Restaurants.
MV3 builds full-stack growth engines for food, beverage, and CPG brands from emerging DTC through national retail distribution. Every engagement bundles brand strategy and shopper implementation across SEO, retail media, shopper marketing, social, and AI operations, anchored to sell-through and category velocity, not impression vanity.
A food and beverage marketing agency runs brand and demand growth for CPG manufacturers, beverage companies, and restaurant groups where the buying motion runs through both the retail shelf and the digital shopper. MV3 builds F&B growth engines that bundle brand strategy and shopper implementation across retail media, SEO, social, AI recipe citation, and shopper marketing, priced from $5,997 to $15K+ per month with sell-through accountability at every step.
Real Pain Points. Real Solutions. Both Brand And Shopper Implementation.
Every CPG brand between emerging DTC and national retail hits most of these. We’ve built a repeatable answer to each.
Retail Velocity Is Flat. Buyers Are Threatening To Delist.
Sell-in went great. Sell-through stalled. Category buyers at Kroger, Whole Foods, or Sprouts are asking why your velocity trails the shelf-share expectation, and the reset window is coming.
STRATEGY: Rebuild the shopper-marketing plan against category-specific velocity gates. Match trade calendar to demand triggers, not evergreen promo.
IMPLEMENTATION: In-store shopper campaigns, Instacart + Amazon Fresh retail media, geo-targeted paid social by store cluster, first-party velocity reporting synced to SPINS or Nielsen data.
AI Overviews And ChatGPT Own Every Recipe Search.
Traffic to your recipe hub, product-usage content, and how-to library fell 45% after AI Overviews rolled out. Your ingredient is cited, but not credited or linked.
STRATEGY: Reposition the content library around EEAT signals, chef credibility, and citation-worthy structured data. Optimize for citation, not click.
IMPLEMENTATION: GEO audit, Recipe schema restructure, chef and dietitian byline system, LLMO citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
DTC Meta And Google Costs Are Eating The Contribution Margin.
Blended CAC creeps past $32. AOV stuck at $48. Contribution margin post-shipping and COGS goes negative on 40% of orders, and iOS 14 attribution never really came back.
STRATEGY: Rebalance the DTC mix around subscription conversion, LTV expansion, and first-party channels. Reduce dependence on paid social prospecting.
IMPLEMENTATION: Klaviyo lifecycle rebuild, subscription program launch or reset, TikTok Shop and Amazon storefront optimization, MMM refresh with in-store lift tests.
Restaurant Group Locations Compete With Each Other On Ads.
85 locations. Corporate runs national brand. Each franchisee runs local Google + Meta with different creative, different landing pages, and CPC keeps climbing as they bid against each other.
STRATEGY: Standardize the local brand rails while giving each location a controllable menu of geo-targeted assets. Kill inter-location keyword overlap.
IMPLEMENTATION: Multi-location Google Business Profile system, GBP category and post automation, franchisee co-op portal, unified local SEO and reputation platform, GA4 store-level attribution.
Category Buyer Wants Retail-Media Proof Before Reset.
Kroger Precision, Sprouts Retail Media, or Amazon Ads dashboards look busy. Sales team cannot answer what the incremental sales lift per media dollar was. Buyer will not commit shelf without it.
STRATEGY: Build the incrementality-tested retail media stack that shows both sell-through and halo effect. Present sell-through data in the language of the category buyer.
IMPLEMENTATION: MV3 runs Kroger Precision, Sprouts, Amazon DSP, and Instacart retail media directly, integrating with your SPINS or Nielsen feed, delivering monthly buyer-ready sell-through reports.
Every Growth Lever, Tuned To The Retail And DTC Motion.
Not single-service. MV3 is a full growth stack. Every engagement bundles brand strategy and shopper implementation across the levers your category actually needs.
Recipe, ingredient, and product pages tuned for AI Overviews. Category-defining content that gets cited by ChatGPT and Gemini.
Kroger Precision, Sprouts, Amazon DSP, Instacart, and Walmart Connect run with SPINS or Nielsen sell-through feedback loops.
Trade + digital shopper campaigns aligned to reset windows and category buyer requirements.
Klaviyo, Meta, TikTok Shop, and Amazon storefront optimization with LTV and subscription accountability.
Multi-location GBP, review reputation, and geo-targeted paid for franchise and multi-unit restaurant groups.
Klaviyo flows, subscription automation, POS-to-CRM integration, agent-driven personalization for CPG and QSR.
Category-defining coverage in food press, trade press, and consumer titles. Backlink authority for brand and product launches.
Recipe-hub SEO at scale: ingredient pages, pairing pages, dietary-swap pages generated with editorial and dietitian oversight.
Real-time SPINS, GA4, Shopify, and retail-media unified dashboards. See sell-through and DTC contribution in one view.
Three Guarantees Behind Every F&B Retainer.
Not aspirational language. Each guarantee is written into every MV3 CPG and restaurant SOW.
No long-term lock-in. Cancel any retainer with 30 days written notice. Month 13 exit gets the same terms as month 3.
Every monthly retainer ships a defined deliverable count: content published, retail media campaigns optimized, shopper sequences run. Miss the count, next month is credited.
Flat monthly retainer. Ad spend, retail media budget, and third-party fees pass through at cost with monthly reconciliation. No agency mark-up on media.
62% Retail Velocity Lift In 9 Months, Without Increasing Trade Spend.
Client came to MV3 with a flat-velocity problem across their natural channel footprint: Kroger, Sprouts, and Whole Foods buyers all flagging the reset risk. We rebuilt the shopper marketing plan around store-cluster geo campaigns, layered Kroger Precision and Instacart retail media on top, and instrumented SPINS to first-party attribution. Retail velocity per store grew from 3.2 units per week to 5.2 units, sell-through matched category leaders, and the brand kept every door plus expanded into 400 new ones the following reset.
What CPG And Restaurant Leaders Say After Twelve Months.
Composite testimonials drawn from three MV3 food and beverage engagements.
Grew retail velocity 58% in two Kroger cycles. MV3 rebuilt our shopper plan and ran Kroger Precision in parallel; the buyer conversation went from delist risk to expansion.
Franchisees were bidding against corporate on Google. MV3 consolidated the local rails and gave every operator a controllable menu; blended CPC dropped 34% while store visits grew.
Blended CAC was killing our contribution margin. MV3 rebuilt the Klaviyo lifecycle and launched a subscription program; LTV up 71% in three quarters.
Six Anonymized Food And Beverage Case Studies.
Category, motion, and outcome are real. Detailed breakdown available on request.
Regional Beverage Brand Recovers Kroger Velocity
Better-For-You Snack Brand Scales DTC Subscription
Frozen Meals Brand Recovers AI Recipe Citations
120-Location Fast Casual Consolidates Local SEO
Premium Coffee CPG Launches Retail Media Program
Multi-Brand Sauce House Consolidates Growth Ops
MV3 Is Not For Every Food Or Beverage Brand.
Great fit matters more than closing the deal. If any of these describe you, we’re probably the wrong partner, and we’d rather say so up front.
If none of those describe you, you’re likely in the fit range. Start with the $997 GEO Audit to confirm.
See The Full Diagnostic Before You Commit To A Retainer.
70% of MV3 food and beverage engagements begin here. Five days. Delivered as PDF plus a 45-minute review call.
Food And Beverage Marketing Questions.
Not sure where to start? The GEO Audit is where 70% of our F&B engagements begin.
Start With The $997 GEO Audit →
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