CPG & Consumer Brands · Emerging Challenger → National Category Player · Brand Manager & Category Buyer

CPG Brand Marketing Against Category Incumbents.

MV3 builds full-stack demand and category-velocity engines for CPG brands fighting for shelf, share, and shopper. Every engagement bundles brand strategy and implementation across DTC SEO, retail media, shopper marketing, content, and AI operations, anchored to velocity per store per week and category share of voice, not vanity impressions.

+167%Trailing 12 Months DTC Revenue
3.8xCategory Share Of Voice Lift
38%Avg Blended CAC Reduction
6xAI Citation Surface Lift
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Quick Answer
What is a CPG marketing agency?

A CPG marketing agency runs demand generation, category velocity, and shopper marketing for consumer packaged goods brands, where growth requires both DTC pipeline and retail sell-through, buyers include the brand manager and the retail category buyer, and success is measured in velocity per store per week and category share. MV3 builds CPG growth engines that bundle DTC SEO, retail media, shopper marketing, content, and AI operations, priced from $5,997–$15K+ per month with velocity and share-of-voice accountability at every step.

The 5 CPG Growth Problems We Actually Solve

Real Pain Points. Real Solutions. Both Strategy And Implementation.

Every emerging and mid-market CPG brand runs into most of these against category incumbents. We’ve built a repeatable answer to each.

01

Category Incumbents Own The Shelf. And The Search Result.

The top 3 brands in your category have 15 years of backlinks, national distribution, and $40M in trade spend. You have great product and a modest budget. Every generic category query lands on the incumbent.

MV3 Strategy

STRATEGY: Refuse a head-on category fight. Concentrate authority on the sub-category, use-case, and shopper-need queries the incumbents ignore. Compound over 12–18 months into category leadership.

MV3 Implementation

IMPLEMENTATION: Category taxonomy audit, sub-category page architecture, use-case programmatic SEO, EEAT byline system, competitor citation deltas rebuilt monthly.

02

Retail Category Reviews Only Happen Twice A Year. Marketing Doesn’t Align.

You get one shot at each retailer’s spring and fall category review. Miss the buyer’s window and the shelf slot goes to the incumbent for another 6 months.

MV3 Strategy

STRATEGY: Reverse-plan the entire demand engine off retailer category-review calendars per account. Concentrate proof, velocity data, and category insight decks into the 60-day buyer window.

MV3 Implementation

IMPLEMENTATION: Retailer-specific ABM to category buyers, velocity + share dashboards prepped 30 days pre-review, buyer-facing category story decks, sales enablement kit per top-10 account.

03

AI Overviews Now Answer “Best Brand For X” Queries.

Shoppers ask ChatGPT, Perplexity, and Google AI Overviews for category recommendations before they ever hit an aisle or a PDP. If you’re not cited, you’re not in the consideration set.

MV3 Strategy

STRATEGY: Reposition your content library around ingredient depth, shopper-need proof, and third-party validation signals. Optimize for AI citation, not click volume.

MV3 Implementation

IMPLEMENTATION: GEO audit, product schema restructure, EEAT ingredient and R&D bylines, LLMO citation tracking for the 40 category prompts your shoppers actually ask.

04

Retail Media Networks Eat Your Trade Budget With No Attribution.

Amazon Ads, Walmart Connect, Kroger Precision, Instacart Ads. Your team runs 8 platforms, none talk to each other, and the CFO still asks what drove last quarter’s velocity lift.

MV3 Strategy

STRATEGY: Unify retail media, shopper marketing, and DTC into a single attribution model per SKU per retailer. Kill spend that does not lift velocity.

MV3 Implementation

IMPLEMENTATION: Cross-retailer media plan, unified reporting layer across Amazon + Walmart + Kroger + Instacart, per-SKU velocity attribution, weekly cadence reviews with brand and finance.

05

DTC Was A Growth Engine. Now It’s A Money Pit.

Blended CAC blew past LTV in 2022. Meta and Google prices tripled. You still need DTC for insight, launches, and category authority, but the P&L needs a rebuild.

MV3 Strategy

STRATEGY: Re-cast DTC as the R&D + launch engine, not the volume engine. Concentrate paid on new-customer acquisition where LTV supports it; shift volume growth to retail with DTC velocity as the proof.

MV3 Implementation

IMPLEMENTATION: LTV cohort model rebuilt, paid mix rebalanced, subscription and repeat-purchase flows optimized, DTC velocity data packaged as retailer sell-in proof.

Full Services Matrix, CPG Context

Every Growth Lever, Tuned To The CPG Motion.

Not single-service. MV3 is a full growth stack. Every engagement bundles strategy and implementation across the levers your CPG P&L actually needs.

AI SEO

Category, sub-category, and use-case pages tuned for AI Overviews and organic. Ingredient-depth content system.

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ABM Agency

Category-buyer targeting across top retailers. Velocity + share decks pre-loaded per account per review cycle.

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Demand Gen

Outcome-priced DTC pipeline for CPG. Metered on new-customer LTV and repeat cohorts, not raw sessions.

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Content Marketing

Long-form, R&D-led, shopper-need content authored by category-fluent writers with brand review.

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Paid Media

Meta + Google + Amazon Ads + Walmart Connect + Instacart, managed as one unified velocity engine.

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AI Operations

Marketing ops automation, unified retailer attribution, agent-driven personalization across DTC and retail.

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Digital PR

Category-defining coverage in Ad Age, Modern Retail, Retail Brew, Food Dive, BevIndustry. Real authority, not blogger seeding.

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Programmatic SEO

Category × use-case × shopper-need pages generated at scale with editorial and brand oversight.

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AI Dashboards

Real-time DTC + retail media + Nielsen or Circana data unified in one view. See velocity per store per week and category share in one place.

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The MV3 CPG Retainer Promise

Three Guarantees Behind Every CPG Retainer.

Not aspirational language. Each guarantee is written into every MV3 CPG SOW.

30-Day Cancel Notice

No long-term lock-in. Cancel any retainer with 30 days written notice. Category review cycle 2 gets the same terms as cycle 1.

Deliverable Guarantee

Every monthly retainer ships a defined deliverable count: content published, buyer decks built, campaigns optimized. Miss the count, next month is credited.

No Hidden Fees

Flat monthly retainer. Ad spend, retail media, tool licenses, and third-party fees pass through at cost with monthly reconciliation. No agency mark-up on media.

Anonymized Client Outcome
Emerging Better-For-You Beverage Brand · ~65 Employees · $34M Retail Revenue

167% DTC Revenue Growth And 3.8x Category Share Of Voice In 12 Months.

Client came to MV3 fighting two national incumbents for shelf and search. We refused the head-on category fight, rebuilt the content and citation surface around sub-category and use-case queries, unified retail media across Amazon and Walmart Connect, and packaged DTC velocity data as sell-in proof for the fall category reviews. Distribution grew from 3,400 to 8,900 doors across the engagement.

The MV3 team understood the retail buyer window. Two review cycles in, we had velocity data our category buyers actually respected, and the shelf conversations changed completely.
Anonymized per NDA. Company name and identifying details available under mutual NDA in a discovery call.
CPG Marketing Leader Outcomes

What CPG Marketing Leaders Say After Twelve Months.

Composite testimonials drawn from three MV3 CPG engagements. Names anonymized per NDA; outcome metrics verified in Shopify, Amazon Seller Central, and syndicated retail data.

CH
Casey H.
VP of Marketing at a Better-For-You Beverage Brand
“

We were losing every generic category search to the two incumbents. MV3 refused to play that fight and rebuilt our authority on sub-category queries instead. Twelve months in, category share of voice is up almost 4x and our category buyer at a top-3 grocer finally took the meeting.

RP
Riley P.
CMO at a Household Essentials CPG
“

Retail media was eating trade budget with no attribution. MV3 unified Amazon, Walmart Connect, Kroger Precision, and Instacart into one reporting layer, then killed the spend that did not lift velocity. Blended CAC came down 38% and the CFO stopped asking hostile questions.

MB
Morgan B.
Director of Growth at an Emerging Snack Brand
“

AI Overviews were quoting our two biggest competitors on every “best snack for” query. MV3 rebuilt the ingredient and use-case content surface, and our citation rate across ChatGPT and Perplexity went from near zero to top-3 in the category.

Composite testimonials. Names and company details generalized, outcome metrics verified. Full references available under mutual NDA in a discovery call.
Recent CPG Engagements

Six Anonymized CPG Case Studies.

Category, motion, and outcome are real. Client identity redacted per NDA. Detailed breakdown available on request.

Better-For-You Beverage · $34M revenue

Emerging Beverage Brand Rebuilds Category Authority Against Two Incumbents

Outcome
167% DTC growth · 12 months
Services: AI SEO + ABM Agency + AI Operations
Read the case study →
Household CPG · $180M revenue

Household Essentials Brand Unifies Retail Media Attribution

Outcome
38% blended CAC reduction
Services: Paid Media + AI Dashboards
Read the case study →
Snack & Confectionery · $52M revenue

Snack Brand Recovers AI Overview Citations

Outcome
6.4x AI citation surface
Services: AI SEO + GEO + Digital PR
Read the case study →
Personal Care · $95M revenue

Personal Care Brand Wins Fall Category Review At Top-3 Grocer

Outcome
+3,200 new doors in 90 days
Services: ABM Agency + Content Marketing
Read the case study →
Pet CPG · $120M revenue

Pet CPG Brand Consolidates DTC + Retail Attribution

Outcome
$14.2M sourced retail sell-in
Services: Full-Stack Growth Engine
Read the case study →
Frozen Food · $210M revenue

Frozen Food Brand Rebuilds LTV Model And Paid Mix

Outcome
LTV:CAC from 1.4 to 3.6
Services: Demand Gen + AI Operations
Read the case study →
Fit Qualifier

MV3 Is Not For Every CPG Brand.

Great fit matters more than closing the deal. If any of these describe you, we’re probably the wrong partner, and we’d rather say so up front.

You’re pre-launch CPG with no distribution and no DTC baseline. Our engagements assume enough revenue instrumentation and shelf presence to build velocity data on; come back after your first year in retail.
You want the cheapest agency. Growth AI starts at $5,997/mo. If retainer under $3K/mo is the target, we’re not the fit.
You want a lifestyle brand marketing agency focused on impressions and influencer campaigns. Our focus is category velocity, share of voice, and retail sell-through; awareness without velocity is not what we sell.
You need velocity in 30 days without a category review window. Retail buyer cycles are seasonal; anyone promising a 30-day shelf lift outside a review window is selling MQL vanity.
You want to hand off strategy and disengage. MV3 works alongside your VP Marketing or CMO; we don’t replace them, and executive alignment is a hard requirement.

If none of those describe you, you’re likely in the fit range. Start with the $997 GEO Audit to confirm.

Entry Offer · CPG GEO Audit

See The Full Diagnostic Before You Commit To A Retainer.

70% of MV3 CPG engagements begin here. Five days. Delivered as PDF + 45-minute review call.

Everything Included

CPG GEO Audit: Complete Deliverable Stack

Category Citability Scorecard
How your category, sub-category, and shopper-need queries surface across ChatGPT, Perplexity, Gemini, Google AI Overviews.
$297
Competitor Citation Delta
Your citation surface vs. top 5 category incumbents, prompt-by-prompt.
$497
Model Sweep · 4 LLMs × 40 prompts
160 live-model probes across ChatGPT, Perplexity, Gemini, Claude.
$797
llms.txt + Schema Audit
Full technical audit of your AI-agent readability layer: llms.txt, schema.org, robots.txt, sitemap.xml, product schema completeness.
$997
45-Min Review Call
Line-by-line walkthrough with an MV3 CPG strategist. Recorded and delivered.
$499
Retail total
$3,087
Your Price
$997
Delivered in 5 business days. Credited toward month 1 of any MV3 retainer within 60 days.
Start The GEO Audit →
Backed by our delivery and quality guarantee.
CPG FAQ

CPG Marketing Agency Questions.

What kind of CPG brands does MV3 work with?
Emerging and mid-market CPG brands across food, beverage, better-for-you, household essentials, personal care, pet, and specialty. Ideal-fit engagements have $10M–$500M in blended retail and DTC revenue with a defined category position and at least one national or top-regional retailer relationship.
How is MV3 different from a generic performance agency?
We build for the CPG motion specifically: category-buyer ABM aligned to retailer review calendars, unified retail media attribution across Amazon and Walmart Connect, ingredient-depth content authored with R&D input, and DTC positioned as sell-in proof for retail. Generic performance shops chase impressions and miss the category review windows entirely.
Do you work with food, beverage, personal care, household, or pet?
All of those. We build the category taxonomy per vertical: food and beverage follows ingredient and use-case queries, personal care follows benefit and skin-type queries, household follows job-to-be-done queries, pet follows life-stage and species queries. Content and ABM sequences reflect that.
What is the typical MV3 CPG engagement cost?
Growth AI tier at $5,997/mo is the most common entry point for emerging CPG. Scale AI at $9,997/mo for mid-market brands with multi-SKU portfolios. Enterprise custom for $15K–$30K+/mo when multiple brands or multiple categories need coverage.
How fast is velocity impact?
DTC: measurable revenue lift within 60–90 days once the paid mix and organic content are rebuilt. Retail sell-in: aligned to the next category review, usually 60–180 days out. AI Overviews / GEO citation improvements measurable within 30 days. Full category share of voice lift compounds over 2–3 review cycles.
Do you handle retail media across Amazon, Walmart, and Instacart?
Yes. Unified media plan across Amazon Ads, Walmart Connect, Kroger Precision, Instacart Ads, and Meta or Google for DTC. One reporting layer, per-SKU velocity attribution, weekly cadence reviews with brand and finance.
Can you work with our existing Shopify, NetSuite, and syndicated retail data?
Yes. Our attribution model integrates with your existing stack rather than replacing it. Shopify, Amazon Seller Central, Walmart Connect, and syndicated Nielsen or Circana feeds get unified into one dashboard.
Where do I start if I’m evaluating?
The $997 GEO Audit is the recommended entry. It surfaces where your category is (or isn’t) getting cited across AI Overviews, ChatGPT, Perplexity, and Gemini; and what the specific fix path looks like. Most CPG engagements start there.

Not sure where to start? The GEO Audit is where 70% of our CPG engagements begin.

Start With The $997 GEO Audit →
MV3 Marketing Team
Chief Growth Officer, MV3 Marketing
Every engagement is delivered by our team of SEO professionals, engineers, and auditors. The MV3 team reviews and signs off on every deliverable and every audit.
Ready When You Are

Book A CPG Growth Call. See The Plan Before You Commit.

30 minutes. We’ll ask about your category, current velocity, retailer relationships, and the growth gap. You’ll walk out with a 3-lever plan whether or not we engage.

Book The Call →