Site Migrations: Move Platforms Without Losing Your Rankings
Moving hosts, changing platforms, or consolidating domains without losing organic traffic, every redirect mapped, every URL verified, before the old site goes dark.
See sample deliverables →A site migration protects rankings by mapping every old URL to its correct new destination with a 301 redirect before the old site goes dark, verifying the redirect map against a full crawl, and monitoring rankings and indexation closely for weeks after cutover. Most ranking loss during migrations comes from missed or incorrect redirects, not from the platform change itself.
Why most migration ranking loss is preventable.
Sites rarely lose rankings because they changed platforms. They lose rankings because redirects were missed or mapped incorrectly.
Every existing URL identified before migration
Old URLs mapped to the correct new destination
Redirect map tested before and after cutover
Rankings tracked closely for weeks post-launch
Some ranking fluctuation during any migration is normal; the goal is to prevent avoidable loss from missed or broken redirects.
What ships when you engage a site migration.
One-time migration project. Scoped and quoted before any work begins.
Priced by site size and platform complexity. Larger sites with more URLs require additional scoping.
A migration with nothing left to guesswork.
Six concrete deliverables ship on every site migration project.
A complete inventory of every existing URL on the site before migration begins.
Every old URL mapped to its correct new destination with a 301 redirect.
The actual move to the new platform or host, rebuilt to match or improve on the original.
The full redirect map tested before the old site goes dark, not discovered broken after.
Rankings and indexation tracked closely for weeks after cutover to catch anything early.
A written plan for reverting quickly if something goes seriously wrong during cutover.
We map every URL. Then we migrate and verify.
A migration without a full URL inventory is how important pages get missed and quietly lose their rankings.
Every existing URL, mapped to its correct destination.
Before touching the live site, we crawl the current site fully and map every URL to where it needs to point after migration.
- 1Full crawl of the current site, every indexed and linked URL.
- 2Redirect mapping: old URL to new URL, one-to-one where possible.
- 3High-value page identification: what needs extra verification.
- 4Cutover window planned to minimize downtime.
- 5Delivered as a written migration plan before any work begins.
Our team migrates, verifies, and monitors the live cutover.
Once the plan is signed off, we execute the platform migration, verify every redirect before cutover, and monitor closely after launch.
- 1Platform migration executed against the signed plan.
- 2Full redirect map tested and verified before cutover.
- 3DNS and cutover executed during the planned low-downtime window.
- 4Rankings and indexation monitored closely for weeks after launch.
- 5Rollback plan kept ready in case anything goes wrong.
Bundling multiple services? Request a custom proposal →
Three guarantees on every site migration.
If we miss any of them, we fix it at no additional charge.
A full crawl happens before migration, so no indexed page is silently missed from the redirect map.
The redirect map is tested before the old site goes dark, not discovered broken after the fact.
Rankings and indexation are tracked closely for weeks post-launch, so problems get caught and fixed quickly, not discovered a month later.
What a real migration checklist actually looks like.
A sanitized view of the kind of pre-launch verification your team receives.
Migration verification status
Every redirect is tested against the live crawl before the old site goes dark.
- Full site crawl completed and URL inventory confirmed
- Every URL mapped to its correct new destination
- Redirect map tested against the full crawl before cutover
- DNS cutover executed during the planned window
- Rankings and indexation monitored post-launch
How we run every site migration.
Five stages. Same protocol every project.
Full inventory of every existing URL before touching anything.
Every old URL mapped to its correct new destination.
Platform migration executed against the written plan.
Redirect map tested before the old site goes dark.
Rankings and indexation tracked closely for weeks post-launch.
What clients report after a migration that did not lose rankings.
Illustrative composites built from real engagement patterns, not verified individual clients. Used to make the working style concrete, not to claim a specific outcome for a specific company.
We had lost significant traffic in a previous migration with another vendor from missed redirects. MV3’s crawl caught pages we did not even remember existed.
The post-launch monitoring caught a redirect issue on a secondary domain within days, not weeks later when the damage would have been done.
Having an actual rollback plan gave our team confidence to move forward with the migration. We never needed it, but knowing it existed mattered.
Illustrative composite personas. Not verified statements from a named, specific client.
Priced by site size and platform complexity. Larger sites with more URLs require additional scoping.
- Full crawl and URL inventory before migration begins
- Every old URL mapped with a correct 301 redirect
- Redirect map verified before the old site goes dark
- Cutover planned for minimal downtime
- Rankings and indexation monitored for weeks post-launch
- A written rollback plan in case something goes wrong
Free migration scoping call. Written migration plan and fixed quote inside 3 business days.
This is not for you if…
We hold a fit bar on this service. If any of the below is true, we'll say so on the call.
- You need this done immediately with no time for a proper URL inventory. A rushed migration is exactly how rankings get lost; we will tell you honestly if the timeline is not realistic.
- You are moving to a platform with severe technical limitations for SEO. We will flag platform-level SEO risk directly before you commit to a migration that could hurt you regardless of execution.
- Your current site has very few indexed pages and low organic traffic. Below a certain scale, the full migration protocol may be more than you need; we will scope something lighter.
- You want to skip redirect mapping to save time or cost. This is the single highest-risk shortcut in any migration; we will not skip it even if asked.
- You need the migration executed with zero downtime whatsoever. We minimize downtime aggressively but cannot promise absolute zero; we will be direct about the realistic cutover window.
If you’re a fit, keep scrolling. Or book the call now →
Questions buyers ask us.
Oversees MV3’s web development and migration projects. Every redirect map is reviewed by Vance before cutover.
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