Logistics & Freight · 3PL, Brokerage, TMS · Ops-Leader Buyer

Logistics and Freight Marketing for B2B Buyers.

MV3 builds pipeline engines for freight brokers, 3PLs, and logistics platforms selling into ops leaders, VPs of supply chain, and transportation directors. Every engagement pairs strategy with implementation across SEO, ABM, paid, and content, priced on booked shipper meetings and RFP pipeline, not lane inquiries.

+184%Shipper RFPs Sourced, 12mo
$22.6MFreight Pipeline Sourced ‘25
41%Avg Cost Per Shipper Lead Drop
7.4xAI Citation Surface Lift
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Quick Answer
What is a logistics marketing agency?

A logistics marketing agency runs demand generation for freight brokers, 3PLs, asset carriers, and TMS platforms, where the buyer is an ops leader or VP of supply chain and the sales motion revolves around RFPs, lane bids, and multi-quarter procurement cycles. MV3 builds logistics growth engines that bundle strategy and implementation across SEO, ABM, paid media, and AI operations, priced from $5,997 to $15K+ per month with shipper-pipeline accountability at every step.

The 5 Logistics Growth Problems We Actually Solve

Real Pain Points. Real Solutions. Both Strategy And Implementation.

Every freight broker, 3PL, and logistics platform between $10M and $500M runs into most of these. We’ve built a repeatable answer to each.

01

You’re Not In The RFPs That Matter.

Shippers run annual RFPs to lock down capacity. If your brand is not on the invited-carrier list before the RFP opens, you compete on price against 40 other brokers instead of relationship.

MV3 Strategy

STRATEGY: Build a named-shipper account list of 500 target shippers in your lane profile. Warm them 90 days before RFP season with content, ABM, and executive touch.

MV3 Implementation

IMPLEMENTATION: Apollo-sourced shipper contact enrichment, multi-touch ABM sequencing across email + LinkedIn + phone, RFP-season campaign build, exec dinner and event calendar.

02

AI Overviews Ate Your Freight Content.

Ops leaders now ask ChatGPT and Google AI Overviews to compare 3PLs before ever filling out a form. Your comparison pages and lane guides are cited on their pages, not yours, so pipeline dries up.

MV3 Strategy

STRATEGY: Reposition the content library around entity signals, verified data, and citable expertise so AI models surface your brand as the authoritative reference.

MV3 Implementation

IMPLEMENTATION: GEO audit, schema restructure for freight and 3PL entities, EEAT byline system, LLMO citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

03

Load Board Leads Are Dying. Nothing Replaced Them.

The DAT and Truckstop pipeline that fed brokerages for a decade is producing thinner margins each year. Nobody built a real inbound demand engine to replace it.

MV3 Strategy

STRATEGY: Move from spot-load transactional demand to committed-lane relationships. Build content, SEO, and paid programs that attract shippers looking for dedicated capacity, not one-off loads.

MV3 Implementation

IMPLEMENTATION: Programmatic SEO for lane and mode pages, LinkedIn ads targeting VP Supply Chain titles, HubSpot workflows sequencing shipper leads into named-account nurture.

04

Carrier Recruiting Is Bleeding You Dry.

You spend $600 to $1,400 to seat a qualified owner-operator or company driver. Job boards and referral spend keep climbing. Retention past 90 days is a coin flip.

MV3 Strategy

STRATEGY: Build a two-audience demand engine. Shipper-side for revenue growth, driver-side for capacity. Separate landing pages, separate campaigns, separate scoring.

MV3 Implementation

IMPLEMENTATION: Driver-recruiting funnels on Meta and Indeed, geo-targeted programmatic driver landing pages, retention nurture sequences, referral-program automation in HubSpot.

05

Paid Channels Cost More Every Quarter. Pipeline Is Flat.

Google CPCs for freight and 3PL keywords are up 40 to 80% in three years. LinkedIn CPCs for ops-leader titles are worse. Budget grows; booked meetings do not.

MV3 Strategy

STRATEGY: Multi-channel mix reallocation. Shift budget from paid search auctions into ABM, organic search, and content that compounds outside the auction.

MV3 Implementation

IMPLEMENTATION: Marketing mix model refresh quarterly, LinkedIn ad campaign restructure, ABM demand replacing $30 to $70 CPC freight keywords, content-driven organic offset.

Full Services Matrix, Logistics Context

Every Growth Lever, Tuned To The Freight Motion.

Not single-service. MV3 is a full growth stack. Every engagement bundles strategy and implementation across the levers your revenue model actually needs.

AI SEO

Lane, mode, and 3PL comparison pages tuned for AI Overviews and organic. Category-defining freight content system.

See service →
ABM Agency

500 named-shipper monthly sequences. Warm target accounts 90 days before RFP season opens.

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Demand Gen

Outcome-priced shipper lead delivery. Metered on booked RFP conversations, not lane inquiries.

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Content Marketing

Long-form freight, TMS, and supply-chain content authored by logistics-fluent writers.

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Paid Media

LinkedIn + Google + Meta managed with shipper-title and lane-geography targeting overlays.

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AI Operations

Marketing ops automation, HubSpot workflows, RFP-season triggers, agent-driven personalization.

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Digital PR

Coverage in FreightWaves, Journal of Commerce, Transport Topics. Backlink authority, not blogger outreach.

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Programmatic SEO

Lane pages, city pairs, mode pages, and shipper-industry pages generated with editorial oversight.

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AI Dashboards

Real-time GA4 + HubSpot + TMS unified pipeline dashboards. See booked RFPs against spend in one view.

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The MV3 Logistics Retainer Promise

Three Guarantees Behind Every Logistics Retainer.

Not aspirational language. Each guarantee is written into every MV3 logistics SOW.

30-Day Cancel Notice

No long-term lock-in. Cancel any retainer with 30 days written notice. Month 13 exit gets the same terms as month 3.

Deliverable Guarantee

Every monthly retainer ships a defined deliverable count: content published, ABM shipper sequences run, campaigns optimized. Miss the count, next month is credited.

No Hidden Fees

Flat monthly retainer. Ad spend, tool licenses, and third-party fees pass through at cost with monthly reconciliation. No agency mark-up on media.

Anonymized Client Outcome
A Regional Freight Brokerage · ~240 Employees · $128M Revenue

184% RFP Pipeline Growth Across A Single Bid Season.

Client came to MV3 six months before RFP season with a stalled inbound pipeline and heavy dependence on load-board spot volume. We built a 500-account named-shipper ABM program, restructured the site around lane and mode pages, and layered an AI SEO citation program on top. Attributed RFP pipeline grew from $8.2M to $23.3M across the following bid cycle.

The MV3 team gave us the demand engine our load-board era never built. Twelve months in, our top 25 shippers were sourced through the ABM program, not the boards.
Logistics Leader Outcomes

What Freight And 3PL Leaders Say After Twelve Months.

Composite testimonials drawn from three MV3 logistics engagements.

DG
DG
VP Sales at a Regional 3PL
“

Sourced 47 shipper RFP invitations in one bid cycle. MV3 built the named-account program from scratch and worked our sales team into every warm shipper touch; our win rate on invited RFPs doubled.

MS
MS
CMO at a National Freight Broker
“

AI Overviews were quietly cannibalizing our lane content traffic. MV3 rebuilt the citation surface across ChatGPT, Perplexity, and Gemini and freight-related mentions of our brand tripled inside six months.

RT
RT
President at a Last-Mile 3PL
“

Our carrier acquisition cost dropped 38% and shipper pipeline held steady the same quarter. MV3 ran driver recruiting and shipper demand as two clean funnels; we finally stopped robbing one to feed the other.

Composite testimonials. Initials only, company details generalized, outcome metrics verified.
Recent Logistics Engagements

Six Anonymized Logistics Case Studies.

Category, motion, and outcome are real. Detailed breakdown available on request.

Freight Brokerage · $128M Revenue

Regional Freight Broker Rebuilds ABM + SEO Stack

Outcome
184% RFP pipeline · 12 months
Services: ABM Agency + AI SEO + Content
National 3PL · $310M Revenue

National 3PL Recovers AI Overview Citations

Outcome
7.4x AI citation surface
Services: AI SEO + GEO + Digital PR
Asset Carrier · $92M Revenue

Asset-Based Carrier Launches Shipper ABM

Outcome
52 RFP invitations · 6 months
Services: ABM Agency + Paid Media
Warehouse 3PL · $46M Revenue

Warehousing 3PL Rebuilds Fulfillment Lead Engine

Outcome
61% CPL reduction
Services: Programmatic SEO + AI Operations
Last-Mile · $74M Revenue

Last-Mile 3PL Splits Driver + Shipper Funnels

Outcome
38% carrier CPA reduction
Services: Paid Media + Content Marketing
TMS Software · $58M ARR

TMS Platform Consolidates Growth Ops

Outcome
$14.6M sourced pipeline · 1yr
Services: Full-Stack Growth Engine
Fit Qualifier

MV3 Is Not For Every Logistics Company.

Great fit matters more than closing the deal. If any of these describe you, we’re probably the wrong partner, and we’d rather say so up front.

You’re a single-truck owner-operator or under $10M revenue. Our engagements assume ops and sales instrumentation you likely do not have yet; a smaller-scope consultant is the better fit.
You want the cheapest agency. Growth AI starts at $5,997/mo. If retainer under $3K/mo is the target, we’re not the fit.
You need shipper meetings in 30 days without a discovery period. Meaningful freight pipeline lift compounds over 90 to 180 days; anyone promising faster is selling load-board volume dressed up as demand.
You want to hand off strategy and disengage. MV3 works alongside your VP Sales, President, or CMO; we do not replace them, and executive alignment is a hard requirement.
You have no defined ideal shipper profile and no closed-won pattern data. We refine and instrument your existing profile; if that data does not exist yet, an earlier-stage advisor is the better path.

If none of those describe you, you’re likely in the fit range. Start with the $997 GEO Audit to confirm.

Entry Offer · Logistics GEO Audit

See The Full Diagnostic Before You Commit To A Retainer.

70% of MV3 logistics engagements begin here. Five days. Delivered as PDF + 45-minute review call.

Everything Included

Logistics GEO Audit: Complete Deliverable Stack

Shipper Citability Scorecard
How shipper-relevant queries surface across ChatGPT, Perplexity, Gemini, and Google AI Overviews for your lane and mode profile.
$297
Competitor Citation Delta
Your citation surface vs. top 5 freight and 3PL competitors, prompt-by-prompt.
$497
Model Sweep · 4 LLMs × 40 prompts
160 live-model probes across ChatGPT, Perplexity, Gemini, Claude.
$797
llms.txt + Schema Audit
Full technical audit of your AI-agent readability layer: llms.txt, schema.org, robots.txt, sitemap.xml.
$997
45-Min Review Call
Line-by-line walkthrough with an MV3 logistics strategist. Recorded and delivered.
$499
Retail total
$3,087
Your Price
$997
Delivered in 5 business days. Credited toward month 1 of any MV3 retainer within 60 days.
Start The GEO Audit →
Backed by our delivery + quality guarantee.
Logistics FAQ

Logistics Marketing Agency Questions.

What kind of logistics companies does MV3 work with?
Freight brokers, 3PLs, asset-based carriers, warehousing and fulfillment operators, last-mile providers, freight forwarders, and TMS platforms. Ideal-fit engagements are $10M to $500M annual revenue with a defined shipper profile and a revenue model that can absorb a 90 to 180 day pipeline-lift ramp.
How is MV3 different from a generic B2B agency?
We build for the freight sales motion specifically: RFP-season timing, shipper-title ABM, lane and mode SEO, TMS integration awareness, and carrier-recruiting funnels separated from shipper demand. Generic B2B agencies retrofit their playbook; we operate inside the logistics revenue model.
Do you work with brokers, asset carriers, or both?
Both, and every model in between. We build the shipper-side demand engine for brokers and asset carriers, the two-audience funnel for 3PLs recruiting drivers while attracting shippers, and full-stack demand for TMS platforms selling to enterprise supply chain.
What’s the typical MV3 logistics engagement cost?
Growth AI tier at $5,997/mo is the most common entry point for $10M to $50M logistics operators. Scale AI at $9,997/mo for $50M to $150M multi-service 3PLs and TMS platforms. Enterprise custom for $15K to $30K+/mo when multiple divisions, terminals, or regions need coverage.
How fast is pipeline impact?
ABM: booked shipper meetings within 30 to 60 days. SEO: measurable organic lift 90 to 120 days. AI Overviews and GEO: citation improvements measurable within 30 days. Full RFP-pipeline lift compounds over 6 to 12 months, aligned to bid-season cycles.
Do you replace or augment our in-house sales and marketing team?
Augment. MV3 is a growth-engine operator that reports into your VP Sales, President, or CMO. We install systems, run programs, and build capacity; we do not replace strategic leadership or your carrier operations team.
Can you work with our existing TMS, HubSpot, or Salesforce?
Yes. Our ABM program integrates with your CRM and TMS rather than replacing either. Shipper attribution, RFP-season workflows, and pipeline reporting are built inside your instance.
Where do I start if I’m evaluating?
The $997 GEO Audit is the recommended entry. It surfaces where your logistics category is (or is not) getting cited across AI Overviews, ChatGPT, Perplexity, and Gemini, and what the specific fix path looks like. Most logistics engagements start there.

Not sure where to start? The GEO Audit is where 70% of our logistics engagements begin.

Start With The $997 GEO Audit →
MV3 Marketing Team
Chief Growth Officer, MV3 Marketing
Every engagement is delivered by our team of SEO professionals, engineers, and auditors. The MV3 team reviews and signs off on every deliverable and every audit.
Ready When You Are

Book A Logistics Growth Call. See The Plan Before You Commit.

30 minutes. We’ll ask about your revenue band, business model, current pipeline mix, and the growth gap. You’ll walk out with a 3-lever plan whether or not we engage.

Book The Call →