A Meta Ads agency for B2B SaaS runs Facebook and Instagram campaigns built around custom-audience matching from your CRM, produces creative for every stage of the buyer journey, manages daily bids and budgets across Feed, Reels, and Stories placements, and attributes pipeline and revenue back to specific ads. MV3 runs media as a pass-through. Ad spend flows to Meta at cost, and clients pay one fixed monthly management fee that scales with spend tier.
Numbers From The Programs We Ran Last Quarter.
Aggregate across MV3-run Meta programs for B2B SaaS clients. Trailing 6 months. Individual results vary by ACV, offer maturity, and sales cycle.
Client identity withheld under NDA. Testimonial is a composite of representative Meta engagements.
Everything Included In A Growth-Tier Meta Program.
Every deliverable priced at retail so you can compare apples to apples. One MV3 monthly fee replaces the stack below.
Growth Tier · Facebook and Instagram Program
For $10K to $50K / mo Meta spend- 01 Senior Meta media buyer, daily operatorNot a shared junior. Same person Monday through Friday. $3,400 / mo
- 02 Custom-audience build from your CRMContact lists uploaded, hashed, and matched inside Meta Ads Manager. $1,200 / mo
- 03 Lookalike + interest-layer stacking1% and 3% lookalike sets built off your closed-won CRM segment. $800 / mo
- 04 Creative production, 12 variants / monthStatic, video, carousel, and Reels formats across Feed + Story + Reels placements. $2,800 / mo
- 05 Meta Pixel + Conversions API setupServer-side event schema, deduplication, and CAPI hardening for iOS opt-out coverage. $1,900 one-time
- 06 GA4 + CRM webhook attributionEvery form fill, MQL, and closed-won carries the ad, ad set, and audience ID back to Salesforce or HubSpot. $1,400 one-time
- 07 Weekly attribution email + optimization logMonday 09:00 ET. Spend to MQL to SQL to pipeline waterfall, with the week’s changes documented. $900 / mo
- 08 Monthly QBR and creative refresh60-minute quarterly business review, plus a full creative rotation to fight frequency fatigue. $700 / mo
- 09 Advantage+ campaign managementAdvantage+ Shopping / Sales campaigns configured with the manual overrides B2B actually needs. $600 / mo
CRM Custom Audiences, Cross-Placement Creative, Zero Media Markup.
Most Meta agencies buy media on their own credit card, mark it up 15 to 25%, and hide the arbitrage in the invoice. MV3 does the opposite. You see the Meta invoice line by line. We bill a fixed monthly fee for the work: audience build, creative production, campaign management, attribution, and executive reporting.
Contact lists exported from Salesforce, HubSpot, or your ABM platform, hashed, and uploaded into Meta as custom audiences. Layered with 1% and 3% lookalike sets built off your closed-won segment. Not open-network interest spray at 2 billion Facebook users.
Static, carousel, video, and Reels variants produced per buyer-committee role and per placement. Feed creative sized correctly. Reels shot vertical. Story creative full-bleed. Copy A/B tested per audience. Refreshed every two weeks to combat frequency fatigue.
Bid strategy, budget pacing, placement selection, and audience exclusions managed daily by a senior media buyer. Not a shared junior. Not an offshore ops pod. Budget reallocated across campaigns weekly against MQL and pipeline signal.
A single dashboard shows spend, CPM, CTR, CPL, MQLs, SQLs, and closed pipeline attributed back to specific Meta ads. Weekly email summary flags what is working and what to cut. Monthly QBR ties spend to pipeline dollars in Salesforce.
Meta Pixel deployed site-wide, plus server-side Conversions API for iOS opt-out coverage, event deduplication schema, and CRM webhook integration so every form fill, MQL flag, and closed-won opportunity is traceable back to campaign, ad set, and audience.
A 60-minute quarterly business review with your marketing and RevOps leads. Program performance graded against your pipeline targets, next-quarter test roadmap presented, and creative + audience iterations planned for the next 90 days.
We Plan The Program. Then We Actually Run It.
Consulting-only shops hand you a deck and disappear. Freelancer-only shops execute without a strategic thesis. MV3 does both. The audience architecture, offer strategy, and creative brief come from the same team that logs into Meta Ads Manager every morning.
Which audiences, which placements, which offers.
Before a single dollar of spend, our team walks your CRM segments, buyer committee, offer inventory, and Pixel history with you to write the program spec that every subsequent decision maps back to.
- 1CRM segment map: closed-won, opportunity, MQL, and cold locked as custom-audience seeds.
- 2Lookalike ladder: 1%, 3%, and 5% built off the strongest revenue segment.
- 3Offer inventory: which asset, which stage, which CTA per audience.
- 4Attribution schema: Meta Pixel, Conversions API, GA4 events, CRM webhook mapping.
- 5Ramp plan: 12-week launch sequence, optimization cadence, and QBR calendar.
Our team runs Meta Ads Manager every business day.
The same senior media buyer who wrote the plan logs into Ads Manager every business day. Not a shared junior. Not an offshore ops pod. Ad spend flows to Meta at cost. Fixed monthly management fee. No long-term contract.
- 1Custom-audience build: CRM lists uploaded, lookalikes stacked, retargeting layered.
- 2Creative production across Feed / Reels / Story / Messenger placements.
- 3Daily campaign management: bids, budgets, placements, frequency caps.
- 4Weekly attribution: spend to MQL to SQL to pipeline per ad, per audience.
- 5Monthly QBR, creative refresh, and next-90-day roadmap presentation.
Bundling paid, ABM, and SEO? Request a custom proposal →
Three Promises We Put In Writing.
Media pass-through only works if the accounting is transparent, the attribution is real, and the reporting shows up on schedule. Every engagement is bound by these three commitments.
Every Meta dollar flows to Meta at cost, zero markup. The platform invoice attaches to every MV3 invoice for line-item verification. Or pay Meta directly on your card. MV3 never touches it.
Every MQL, SQL, and closed-won carries the source campaign, ad set, and audience ID via Meta Pixel plus Conversions API plus GA4 plus CRM webhook. If we can’t attribute a dollar of your spend to pipeline, we don’t charge for that month.
Weekly attribution email every Monday 09:00 ET. Monthly one-pager tied to pipeline by the 5th. Quarterly QBR with next-90-day roadmap on your calendar. Miss one, next month is free.
30-day rolling engagement. Cancel anytime with 30 days’ notice. No long-term contract, no early-termination fee.
Media Spend On The Left. Pipeline On The Right.
Every dollar of Meta spend traced through to an MQL, an SQL, and a pipeline dollar. The dashboards below are illustrative. The live version updates weekly against your CRM data.
The Attribution Waterfall
Every Meta spend dollar tracked forward through impressions, clicks, form fills, MQLs, SQLs, and closed-won pipeline. The waterfall is the single artifact your CFO reads to know the program pays for itself.
- Spend / impressions / clicks / CTR at ad-set level
- MQL count and rate against custom-audience seed
- SQL and opportunity created, tied to ad and audience
- Pipeline dollars and closed-won revenue attributed
- Refresh cadence: daily data, weekly summary email
Placement × Creative Performance
Every Meta placement crossed with every creative variant. A heatmap that surfaces which placement-creative combination is working and which is quietly burning budget.
Weekly Optimization Log
Every change made by your media buyer (budget shift, creative swap, audience layer, bid adjustment) logged with the observed lift or drop the following week. Transparency, not a black box.
Media Pass-Through Invoicing
Traditional agencies buy media on their card, mark it up 15 to 25%, and hide the arbitrage. MV3 attaches the Meta invoice to every bill. Media flows through at cost. The management fee is the only line that pays MV3.
When media is marked up, agencies are incentivized to spend more, not spend smarter. Pass-through inverts the incentive. MV3 earns the same fee whether spend goes up or down. Optimization is the deliverable, not the growth of your line item.
How We Run Meta Ads. Every Client, Every Month.
Five stages. Same protocol every account. Reproducible so results compound quarter over quarter.
CRM segment map, buyer committee, offer inventory, and pipeline targets locked with your marketing and RevOps leads in a 60-minute kickoff.
Custom audiences uploaded (CRM lists + lookalikes + retargeting). Ad creative produced per placement. Meta Pixel plus Conversions API plus GA4 events plus CRM webhook wired.
All campaigns live in weeks 3 to 4. Bids and budgets set against Meta benchmark data plus your MQL cost targets. UTM discipline enforced.
Daily bid management. Weekly budget re-allocation against pipeline signal. Bi-weekly creative refresh. Frequency capped to prevent audience burnout.
Weekly email summary. Monthly one-pager tied to pipeline. Quarterly QBR with next-90-day roadmap and creative iteration plan.
Composite Outcomes From Recent Engagements.
Client names withheld per NDA. Testimonials are composites of representative B2B SaaS engagements. The numbers are real, the identities are anonymized.
Our advertising team rebuilt Meta from scratch in 30 days. We moved off interest-only targeting onto CRM custom audiences and 1% lookalikes off closed-won. Cost per demo booked went from $412 to $187, and we tripled qualified pipeline out of Facebook in one quarter.
We were paying a 3% media markup to the last agency and still didn’t know which Meta ad drove which deal. MV3 flipped both problems in month one. Spend flows to Meta at cost, and every closed-won carries the campaign ID back to Salesforce. Pipeline-to-spend hit 8× by month six.
The weekly attribution email is the single most useful artifact my team receives. It shows exactly which Feed video, which lookalike layer, and which offer produced this week’s SQLs. Our media buyer has the next-week bid changes queued before I even reply.
All identities withheld under NDA. Quotes are composites reflecting representative engagements Trailing 6 months; specific metrics are individual client results. Individual results vary by ACV, sales-cycle length, and offer maturity.
Anonymized Case Studies From The Last Two Quarters.
Client identities held under NDA. Numbers reflect actual outcomes. Detailed teardowns available on discovery call.
All case studies anonymized per NDA. Full teardowns available on a qualified discovery call. Start the intake →
Custom Audiences Beat Interest Spray. Every Time.
Aggregate performance across MV3-run Meta Ads programs for B2B SaaS clients, Trailing 6 months. Individual results vary by ACV, sales-cycle length, and offer maturity.
Markup applied to Meta media. Every dollar of spend flows to Facebook and Instagram at cost.
Median MQL rate lift moving from interest targeting to CRM custom audiences and lookalikes
Median cost per B2B SaaS demo booked from Meta retargeting to warm-CRM audiences
Median pipeline-to-spend multiple in month 6 of a mature Meta program
Client identities held under NDA. Individual results vary by ACV, category maturity, and offer strength.
Ad Spend At Cost. Fixed Monthly Fee.
Every tier is media pass-through. You pay Meta directly (or MV3 bills at cost, invoice attached). The monthly fee is the only line that pays MV3. No long-term contract, 30-day rolling.
- Up to 4 active campaigns
- Custom-audience build (2 audiences)
- Creative production, 6 variants per month
- Weekly attribution email
- Monthly one-page report
- Meta Pixel + CAPI setup
- Up to 12 active campaigns
- Custom audiences and lookalikes, unlimited
- Creative production, 12 variants per month
- Weekly attribution + optimization log
- Monthly QBR + creative refresh
- CRM webhook + pipeline attribution
- Senior Meta media buyer (daily ops)$3,400/mo
- Custom-audience + lookalike build$1,200/mo
- Creative production (12 variants)$2,800/mo
- Pixel + CAPI + GA4 + CRM webhook$3,300 one-time
- Weekly attribution reporting$900/mo
- Monthly QBR + creative refresh$700/mo
- Unlimited campaigns + audiences
- Creative production, unlimited variants
- Daily media buyer + weekly QBR
- Multi-touch attribution modeling
- Cross-channel Meta + LinkedIn + Google integration
- Dedicated Slack channel + SLA
Or bundle Meta Ads into Growth AI at $5,997 per month.
Growth AI includes Meta Ads management (Growth-tier scope), full SEO program, ABM at 500 accounts per month, monthly content, and weekly attribution reporting. One fee for the entire growth stack. Media spend still passes through at cost.
This Is NOT For You If…
We’re transparent up front so nobody wastes a call. Our Meta Ads program is a poor fit for these five profiles.
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You want the cheapest Meta agency. MV3 is premium media pass-through with senior operators, not a $500/month offshore ops pod. Our floor is $2,997/month management fee. If you optimize for price, we’re not your shop.
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Your monthly Meta spend is under $5,000. Below $5K/month the custom-audience volume is too thin for meaningful attribution. Come back when you’ve validated the channel on a smaller test, or start with our GEO Audit for $997 instead.
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You need pipeline in 30 days. Meta custom-audience programs typically hit stable MQL cost in weeks 6 to 10 and pipeline compounding in month 4 to 6. If your board wants closed pipeline in the first month, that’s not the channel.
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You don’t have a CRM or a closed-won segment. Custom audiences and lookalikes require real CRM data. If your team hasn’t stood up Salesforce, HubSpot, or Pipedrive yet, Meta will burn budget on interest targeting alone. Fix the CRM first.
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You want the agency to own the Meta Business Manager. We build every campaign inside your Meta Business Manager and Ad Account under your seat. You keep the Pixel, audiences, and campaign history if you leave. If you want a walled-garden agency-owned account, we’re not it.
Questions B2B SaaS Marketers Ask Us.
Google and Meta certified. Manages $15M+ in annual ad spend across B2B accounts. Expert in server-side tracking, GA4 attribution, and performance reporting. Every Meta Ads program ships under our team review. our work covers custom-audience architecture, Conversions API deployment, buyer-committee creative strategy, and pipeline attribution for B2B SaaS clients from Series A through public.
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