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Digital PR · Included in Growth AI & Scale AI

Digital PR That Builds Real Authority Backlinks — Not Directory Spam

Our team pitches original data studies, expert commentary, and category research to journalists at Forbes, TechCrunch, HubSpot, Business Insider, and the trade press your buyers already read. Every placement is an editorial dofollow link from a DR 70+ publication, earned on merit. No PBNs, no guest-post farms, no reciprocal schemes.

See a sample placement report →
DR 70+Placement Floor
6–12Placements Per Quarter
0PBN / Directory Links
NDAReporter Relationships
Talk to Our Digital PR Lead
Get a Digital PR link-building plan for your site.
Growth AI $5,997/mo · Digital PR included · 15-min call to scope
Step 1 of 4
Start with your work email. Zero obligation.
Step 2 of 4
Who are you and what site should we place links to?
Step 3 of 4
Which category publications matter most for your buyer?
Step 4 of 4
Confirm. We reply within one business day.

Our Digital PR lead reviews your target pubs, current backlink profile, and category before the intro call. No payment required to scope.

By continuing you agree to MV3’s Privacy Policy. No spam. Human review before any campaign begins.
Placement targets include: Forbes TechCrunch HubSpot Business Insider Search Engine Journal MarTech Fast Company Inc.
Quick Answer
What is Digital PR for SEO?

Digital PR is the earned-link discipline of pitching original data, expert commentary, and category research to journalists so they cite your brand in editorial articles. Every citation returns a dofollow link from a high-authority publication, which lifts organic rankings, brand entity strength, and AI citation frequency. Unlike guest posts, PBNs, and directory schemes, Digital PR links are indistinguishable from organic press coverage because that is exactly what they are.

Instant Proof

Editorial links move the needle. Directory links do not.

Aggregate data from MV3 Digital PR campaigns delivered under Growth AI and Scale AI, trailing 12 months.

DR 82

Average domain rating of placement publications

6–12

Editorial placements earned per active quarter

+180%

Median lift in referring root domains within 6 months

0

PBNs, directories, or reciprocal links used

“

Our team ran a proprietary benchmark study, pitched it correctly, and landed nine editorial placements in one quarter, including two on our dream-list publications. Referring domains from the campaign now drive real organic traffic six months later.

Hannah
Head of Content at a Series B fintech

Composite testimonial. Company identity protected under NDA. Individual outcomes vary by category authority and pre-existing content depth.

What You Actually Get

Six moving parts. Every one owned by our Digital PR team.

Digital PR is not one thing. It is a coordinated system of research, pitching, relationships, and measurement. Under Growth AI or Scale AI, our team runs all six.

01
Original Data Study Production

Our team designs a research brief, sources first-party or panel data, runs the analysis, and packages findings into a citable asset with charts, methodology, and quotable stat headlines. Journalists cite data. They ignore opinion.

02
Expert Commentary Program

Your executives are positioned as named category sources via HARO, Featured, Qwoted, SourceBottle, and direct reporter outreach. Our team drafts every response in your voice, gets your sign-off, and submits inside the four-hour window that governs reporter reply rates.

03
Journalist Relationship Building

We maintain live relationship maps of the 60 to 120 reporters covering your category across tier-1, tier-2, and vertical trade press. Pitches route through named contacts, not press-release blasts. Personalized subject lines. Zero spray-and-pray.

04
Placement Backlink Audit

Every earned placement is audited for dofollow status, anchor text, referring page authority, and internal-linking depth on the pub. If a placement goes nofollow at publication, our team requests correction inside 48 hours.

05
Backlink Recovery & Reclamation

Unlinked brand mentions, broken links pointing at old resource pages, and lost 301 chains are actively hunted. Roughly 20 percent of our monthly placement volume comes from reclamation, not fresh outreach.

06
Monthly Placement Report

A live report showing every placement earned, referring domain, DR, dofollow status, anchor text, and organic-traffic lift attributed to the placement in GA4 and GSC. Delivered as Notion doc, reviewed on the monthly call.

Strategy + Implementation

We choose the pitch angles. Then our team lands the placements.

Consulting-only shops give you pitch templates. Freelance PR reps pitch generic stories. MV3 does both: a strategic thesis about the pitch angles your category rewards, paired with our full-service Digital PR team executing the outreach every week.

Strategy: The Angle Thesis

Which pitch angles your category actually pays for.

Editorial coverage is a competitive market. Our team locks the angles that reporters in your category buy right now, then sequences the assets we produce to match.

  • 1Category media map: 60 to 120 named reporters across tier-1, tier-2, and trade press.
  • 2Angle inventory: 8 to 12 pitchable story angles per quarter, ranked by reporter pull-through rate.
  • 3Asset roadmap: which data studies, benchmarks, and expert quotes we produce and when.
  • 4Voice guide: your CEO or subject expert profiled for consistent quote positioning.
  • 5Placement targets: quarterly link and referring-domain goals tied to your organic ranking gap.
Implementation: The Outreach

Weekly pitches, relationship maintenance, placement recovery.

Our team runs the outreach cadence, keeps journalist relationships warm, and hunts unlinked mentions every single week. Digital PR is not a campaign. It is a compounding system.

  • 1Weekly pitch batches: 20 to 40 personalized pitches per active pitch cycle.
  • 2Data study production: one original study per quarter, packaged for citation.
  • 3HARO / Featured / Qwoted responses: 4-hour turnaround on every relevant query.
  • 4Reclamation: unlinked mentions and broken-link opportunities hunted weekly.
  • 5Monthly report: placements, DR, anchor text, dofollow status, GA4 attribution.
Our Guarantees

Three commitments that back every Digital PR engagement.

Digital PR under MV3 ships with three written guarantees. Miss one and we work free until the target lands.

DR 70+ Placement Floor

Every editorial link we count toward your quarterly target comes from a publication rated DR 70 or higher in Ahrefs. Anything below the floor is placement without a link fee and does not count against target.

Quarterly Placement Target

Growth AI accounts have a written target of six DR 70+ editorial placements per active quarter. Scale AI accounts have a target of twelve. Miss the target and we run the following quarter free until the shortfall closes.

Zero Blackhat Guarantee

We do not use PBNs, paid guest posts, link exchanges, directory schemes, or any tactic that violates Google Webmaster Guidelines. If a Google core update penalizes a placement earned on your account, we replace it at no cost.

Sample Report Preview

Every placement documented. Every link verified.

Not a screenshot of a pitch reply. A live report where every earned link is verified for authority, anchor text, and organic-traffic contribution.

Deliverable 01

The placement log

A live table of every earned placement across the account. Every row shows the publication, DR, dofollow status, anchor text, and the URL on the pub that links back. Your CMO reads this to know exactly what got shipped.

  • Publication name and live URL of the placement
  • Ahrefs DR and referring page organic traffic
  • Dofollow / nofollow status verified at publication and re-checked monthly
  • Anchor text used in the editorial link
  • Reporter contact and pitch angle that landed the placement
Placement Log: sample.com Q3
Publication × DR × Follow Status
PublicationDRFollowAnchor
Forbes 94 DO brand
TechCrunch 93 DO exact
HubSpot Blog 92 DO brand
Business Insider 92 DO partial
MarTech Series 82 DO exact
Search Engine Jrnl 89 DO brand
Placements: 6 dofollow · Avg DR 90 · Anchor mix 50 brand / 33 exact / 17 partial
Deliverable 02

Referring domain growth chart

Trailing 12 months of referring root domains pulled live from Ahrefs, filtered to placements our team earned. If the line is flat, we are not shipping. This chart is on every monthly call.

M1
+12
M2
+18
M3
+28
M4
+37
M5
+48
M6
+63
Deliverable 03

Anchor text distribution

Anchor-text ratios kept safe by design. Over-optimized anchors trigger Penguin risk. Our target: 45 to 60 percent brand, 20 to 30 percent partial-match, 10 to 20 percent exact-match, remainder URL and generic.

Brand 52%
Partial-match 26%
Exact-match 13%
URL / generic 9%
Attribution: Ranked Keyword Lift Per Placement
Forbes ranking study
+34
TechCrunch feature
+30
HubSpot inclusion
+36
Business Insider quote
+22
SEJ contributor piece
+26
Bar = number of ranked keywords lifted in the 60 days after the placement, per GSC.
Deliverable 04

Ranking attribution per placement

Every placement is tagged in your GSC + GA4 pipeline and its post-placement organic ranking lift is measured over the trailing 60 days. Placements that do not move rankings get replaced under the quality guarantee.

Why this matters:

A Forbes link that lifts zero rankings is a vanity metric. Our monthly reports tie every earned placement to actual organic ranking movement, so budget goes to angles that compound.

Deliverable 05

The quarterly pitch calendar

A 12-week calendar showing which assets our team is producing, which pitches are in-flight, which reporters are being nurtured, and which placements are scheduled to publish. Your marketing team gets the visibility a good in-house PR lead would provide.

Book a scoping call →
Weeks 1–2 Media map + angle inventory locked
Weeks 3–4 Data study production begins
Weeks 5–8 First pitch batches ship weekly
Weeks 9–10 Reclamation sweep + HARO cadence
Weeks 11–12 Placements land, report delivered
Methodology

How our team runs Digital PR, every account.

Five stages. Same protocol every account. Repeatable, so placements compound quarter over quarter instead of spiking once and going cold.

01
Media Map

60 to 120 named reporters covering your category identified across tier-1, tier-2, and trade press.

02
Angle Inventory

8 to 12 pitchable story angles ranked by reporter pull-through, tied to seasonal news cycles.

03
Asset Production

Original data studies, benchmarks, and expert quotes packaged with methodology and citable stat headlines.

04
Weekly Outreach

Personalized pitches shipped to named contacts, tracked in a live CRM with reply rates by reporter.

05
Reporting & Reclamation

Monthly placement log, referring domain growth, anchor mix, and unlinked-mention hunting.

Composite Outcomes

What clients say after two full quarters of active Digital PR.

Outcomes reported by MV3 Digital PR clients after they finish two full quarters. Company identities are protected under NDA. Personas are composite illustrations of role, stage, and category.

“

Twelve dofollow placements from DR 80+ publications across two quarters. Referring domains climbed from 340 to 612 and organic traffic from category queries doubled. Zero shady tactics used.

Sarah
VP Marketing at a Series B B2B SaaS
“

The original data study our team produced was picked up by Business Insider and Fast Company in the same week. Our CEO now gets inbound reporter requests. Best marketing dollar we have spent since founding.

Marcus
Head of Growth at a PLG DevTools company
“

We tried three link-building agencies before MV3. Every one delivered guest posts on obscure blogs. MV3 delivered Forbes, HubSpot, and MarTech placements in one quarter, and rankings finally moved.

Priya
CMO at an enterprise SaaS platform

Company names withheld under NDA. Metrics verified against client-supplied Ahrefs + GSC + GA4 exports. Personas are composite illustrations, not client likenesses.

Recent Work

Anonymized wins from recent Digital PR campaigns.

Six recent MV3 Digital PR engagements, sanitized of brand identifiers. Full case studies available under NDA on request.

HR Tech · Series B
Nine editorial placements landed across two quarters, average DR 88.
9
Dofollow placements on tier-1 and tier-2 press
Digital PR + Growth AI→
 Fintech · PLG
Referring root domains grew from 280 to 612 in six months.
+119%
Referring domain growth, trailing 6 months
Digital PR→
 Cybersecurity SaaS
Original benchmark study picked up by 14 named publications.
14
Editorial pickups from one data study
Digital PR + Content→
 DevTools · Series A
Reclamation program recovered 47 lost or unlinked brand mentions.
47
Reclaimed links via unlinked-mention hunts
Digital PR→
 MarTech · Mid-Market
Featured contributor programs on Search Engine Journal + HubSpot secured.
2 seats
Recurring contributor placements earned
Digital PR + Content→
 Vertical SaaS · Series C
Ranked keywords lifted 41 percent in 90 days post-campaign.
+41%
Ranked keyword lift attributed to earned links
Digital PR + Scale AI→

Metrics tracked in Ahrefs + client-supplied GSC + GA4. Individual outcomes vary by DR, category authority, and quality of the underlying assets we can pitch.

What Digital PR Audits Typically Find

Most B2B SaaS backlink profiles are thin, over-optimized, or both.

Findings pulled from MV3’s aggregate backlink audit data across B2B SaaS accounts, trailing 12 months.

62%

of B2B SaaS backlink profiles have zero DR 70+ editorial links

4 of 5

audits find at least one anchor-text pattern in Penguin over-optimization risk

31%

median share of a backlink profile made up of low-quality directory or PBN links

6–12

Editorial placements the average account can earn per quarter with our team

Individual results vary by category, DR floor, and pre-existing content depth.

Digital PR · Growth AI Tier
$5,997/mo

Digital PR included. Six DR 70+ placements per quarter. Cancel anytime after 90 days.

  • Six DR 70+ editorial placements per active quarter
  • One original data study produced per quarter
  • Weekly HARO / Featured / Qwoted responses
  • Live reporter relationship map, 60 to 120 named contacts
  • Anchor-text ratio kept in Google-safe distribution
  • Monthly placement report with GA4 attribution
Everything Included, At Retail
Media Map + Angle Inventory$1,497
Original Data Study Production$4,997
Weekly Pitch Cadence + Reporter CRM$2,997
HARO / Featured / Qwoted Response Program$1,497
Backlink Reclamation & Unlinked Mention Hunts$1,497
Monthly Placement Report + GA4 Attribution$997
Retail value if purchased individually$13,482
Your price today$5,997/mo
Book a scoping call →

Need higher volume? Scale AI ($9,997/mo) doubles the quarterly placement target to 12 and adds a dedicated Digital PR lead.

Qualification

This is not for you if…

We hold a hard fit bar on Digital PR engagements. If any of the below is true, we are not the right vendor and will say so on the intro call.

  • You want cheap link volume. DR 20 guest posts run $99 each. Our editorial placements cost 30 times that, on average, and outperform them by 500 times in ranking impact. If you want a hundred cheap links, we are not it.
  • You need results in 30 days. Digital PR compounds. First placements land inside 60 days. The measurable ranking lift shows up between weeks 8 and 16. Impatient budgets should look at Paid Media instead.
  • You will not sign off on original content. Editorial placements require citable assets: data studies, benchmarks, expert quotes. If your team will not approve a data study or an executive quote inside 5 business days, the pitch calendar stalls.
  • You want pay-per-link pricing. We do not sell links. We sell an editorial PR program. Placement counts are targets backed by guarantees, not per-unit invoices.
  • You are pre-product-market fit. Digital PR amplifies category authority. If the underlying product story is unstable, reporters lose interest fast. Ship product-market fit first, then hire us.

If you are a fit, keep scrolling. Or book a scoping call now →

Frequently Asked

Questions buyers ask us.

What is Digital PR?
Digital PR is the earned-link discipline of pitching original data, expert commentary, and category research to journalists so they cite your brand in editorial coverage. Every citation returns a dofollow link from a high-authority publication, which lifts rankings, brand entity strength, and AI citation frequency.
How is this different from a link-building agency?
Standard link-building agencies broker guest posts on low-DR domains. Our team pitches journalists at Forbes, TechCrunch, HubSpot, and category trade press. The links are indistinguishable from organic press coverage because that is what they are. No PBNs, no directories, no reciprocal schemes.
What are Growth AI Digital PR results in the first 90 days?
First 30 days: media map, angle inventory, and data study production. First 60 days: initial pitch batches ship, HARO cadence begins. First 90 days: 3 to 6 editorial placements land. Full quarterly target of 6 DR 70+ placements is hit inside the first full quarter for most accounts.
Do you guarantee placements?
Yes. Growth AI has a written target of 6 DR 70+ editorial placements per active quarter. Scale AI targets 12. Miss the target and we run the following quarter free until the shortfall closes.
Can I buy Digital PR standalone?
Standalone Digital PR retainer starts at $4,997/mo. Included at no additional cost inside Growth AI ($5,997/mo) and Scale AI ($9,997/mo). Most clients bundle for the compounding benefit of running Digital PR alongside SEO and Content.
Do you buy links or pay journalists?
No. Paying for editorial placement violates FTC guidelines and Google Webmaster Guidelines. Every link our team earns is on merit, based on the quality of the pitch and the strength of the underlying asset.
How do you track ROI on Digital PR?
Every placement is tagged in your GA4 and GSC pipeline and its post-placement organic ranking lift is measured over 60 days. Placements that fail to lift rankings are replaced under the quality guarantee. Monthly reports show ranked-keyword lift attributed to each earned link.
What if a Google update penalizes my links?
Our zero-blackhat guarantee covers this. If a Google core update devalues or penalizes a placement earned on your account, we replace it at no cost. Because we only pitch editorial coverage on real publications, this has not been triggered on any account to date.
Reviewed By
Katya Lishnievska · Technical SEO Operations, MV3 Marketing

Technical SEO specialist with expertise in Core Web Vitals, JavaScript rendering, structured data, and large-scale crawl optimization for enterprise B2B sites. Katya reviews Digital PR placements for technical link integrity, anchor-text ratios, and post-publication dofollow status.

Now accepting Q3 Digital PR slots

Editorial authority beats directory volume. Every time.

First placements land inside 60 days. Measurable ranking lift shows between weeks 8 and 16. Compounding referring-domain growth after that.

Book a scoping call →