The Challenge
This HIPAA-compliant healthcare SaaS platform migrated to a new CMS without a proper redirect plan. Within 30 days of launch, organic traffic dropped 41%. Rankings for 200+ target keywords disappeared. Six months later the traffic had not recovered — the development team had patched some issues but the root causes remained unfixed.
The Approach
The MV3 technical SEO audit identified 7 root cause issues: 312 missing redirects from old to new URLs, broken canonical tags pointing to non-HTTPS versions, an incorrectly configured hreflang setup (they had no international pages), missing structured data across product pages, and a sitemap still pointing to the legacy domain.
MV3 provided a prioritized fix matrix with implementation specifications for the development team. Every fix was documented with the specific code change required, the affected URLs, and the expected ranking impact. The development team implemented all fixes within 6 weeks.
The Results
Traffic recovered to pre-migration levels within 6 weeks of the final fix. 73% of the 200+ lost keyword positions returned within 60 days. As a byproduct of fixing site structure, conversion rate on organic traffic improved 22% due to better page relevance and improved internal linking to conversion pages.
Vance Moore, MBA is the Founder and Chief Growth Strategist at MV3 Marketing. He built MV3 to solve one problem: B2B companies should own their growth channel, not rent it. Over a decade in B2B SEO, AI content infrastructure, and performance marketing.
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