Generating action in a social environment requires specialized experience and constant refreshes.
We leverage Google’s powerful consumer data and lookalike modeling to find your ideal next customers.
Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or to apply manual strategies.
In addition to closing previous visitors and custom audiences, Google ads are uniquely suited to re-engaging past and current customers.
Smart Shopping Ads
Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store.
Display ads can help you promote your business when people are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps.
We help you identify your target audiences
The goal of this strategy is to create audiences that replicate the personas of our current top converting customer base. Then build similar targets and starting reaching those audiences. Typical Conversion rate for Custom Audiences is 20-30%.
Define Behavior Patterns and Audiences
Google Ads, Doubleclick and Google analytics provide a wealth of demographic, geographic, and interest based behavior data. Behavioral and Interest Audiences should be created from this.
Establish Lookalike Audiences
Using performance data from behavioral and interest audiences
will help us create similar lookalike audience with larger
potential customer sets.
Target Custom Audiences
Importing current customers (seed list) into custom audience and collecting website traffic to retarget will allow for higher conversion from campaigns.