Facebook Dynamic Ads
What are Facebook Dynamic Ads?
Facebook Dynamic Ads – Ads on Facebook that are automatically created for people who have expressed interest on your website, app, or elsewhere on the internet. You upload a product catalog and set up the campaign and it will run indefinitely.
Dynamic ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the internet. Dynamic ads look exactly like other single image ads, carousel ads or collection ads on Facebook, Instagram and Audience Network. However, instead of individually creating an ad for every item you promote, you create an ad template that automatically uses images and details from your catalog for items you’d like to advertise.
With dynamic ads, you can retarget people who have taken an action on your website or app, or use broad audience targeting to reach people who may not have visited your website or app before. Your ads then show relevant products from your catalog to people when they visit Facebook, Instagram, Audience Network or Messenger. These are called product recommendations.
Dynamic ads show relevant product recommendations to people so that they act from your ad. When you optimize your ads for a specific goal (such as link clicks or conversions), Facebook chooses products from your catalog that generate the best outcome for you. For example, if you optimize for conversions, Facebook shows products expected to drive conversions.
Some examples of products that influence recommendations include:
- The products a person viewed on your website or in your app
- The popular products in your catalog
- Products your audience or people like them interacted with on Facebook and around the web
- Reach more shoppers: Show people items that are tailored to their interests, whether they’ve been to your website or app.
- Complete the sale: Retarget your website or mobile app shoppers to remind them of items they viewed but didn’t buy.
- Find new potential shoppers: Reach new people who’ve expressed interest in your products (or products similar to yours) using broad audience targeting, even if they haven’t visited your website or app yet.
- Reach people anywhere: Show ads to people on mobile and desktop across Facebook, Instagram, and the Audience Network.
- Scale your ad creative: Promote all your items with unique ad creative without having to configure each individual ad.