Black/White Hat SEO
What is Black/White Hat SEO?
White hat activities are any technique to increase a websites rank that follows search engines rules. More generally, this means ethically promoting a website without resorting to spam and other such ‘black hat’ activities.
Black hat SEO might give quick results if you’re lucky, but over time it’s more likely to have the opposite effect, tanking your rankings and getting you blacklisted from search results altogether.
If you want to be an SEO hero and…
- Protect your brand reputation
- Increase your domain authority
- Get more and more traffic over time
Then you’ll need to stay with “white hat” SEO tactics.
What Is White Hat SEO?
White hat SEO, also known simply as SEO, is using search engine optimization techniques Google approves of.
- White hat A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience
- Social Signals
- Real Business Information
What differentiates Black/White Hat SEO?
White hat SEO is
- Focuses on people first, and search engines second.
- Takes a long-term approach to optimization.
White hat SEO techniques carry no risk of being penalized by Google.
What Is Black Hat SEO?
Black hat SEO is using shortcuts and hacks to game the search engines and exploit any vulnerabilities in their algorithms.
Black hat SEO techniques are usually geared towards search bots first, rather than human readers. This strategy carries a very high risk of being penalized by Google.
What Happens When You Break the Rules?
So, what happens when Google sees SEO behavior it doesn’t like?
Usually, Google will change their algorithms so that those techniques no longer work.
Some of the most notable Google search algorithm updates have been:
- June 4, 2019, Diversity Update Roll Out
- June 2019 Core Update Roll Out
- June 2019 Core Update Preannouncement
- Unofficial Google Update of March 27th
- Google Officially Calls March Broad Core Update “March 2019 Core Update”
- Recovering Sites Affected by March 2019 Core Update AKA Florida 2
- Confirmed: Google March 2019 Core Update AKA Florida 2 Update – March 12, 2019
- Google Algorithm Update – March 1st, 2019
- Google Algorithm Update – February 27, 2019
- Google Algorithm Update- February 22, 2019
- Google Algorithm Update – February 5, 2019
- Google Algorithm Update – January 18, 2019
- Google Algorithm Update – January 16, 2019