Backlink strategies can provide you with visible SERP ranking advantages. The answer to many link building stumbling blocks is competitive link analysis. That’s because by analyzing what your top competitors are doing to earn vital backlinks, you can discover new backlinking opportunities and the content types that other businesses in your niche use. When backlinks remain one of the most important factors that search engines use to rank you on their results pages, it’s a vital goal to aim for. While earning your own backlinks through organic methods or more advanced link-building techniques, competitive link analysis gives you the chance to earn some backlink wins.
First Steps: The Right Tools
A wide range of competitor analysis tools and resources can streamline the entire process. Before you get started with competitive link analysis, make sure that you have access to at least two of the following because you want to have a more holistic analysis that you can only do by using multiple resources:
- Majestic Site Explorer
- Moz Open Site Explorer
- Link Research Tools (LRT)