iPhone 11 impacting mobile shopping
Sara Sargent
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Will iPhone 11 Pro Change Mobile Consumerism As We Know It?

We dissected the Apple September Keynote and all the new announcement Apple showcased at the event. However, the iPhone 11 and its variations, the Pro and Pro Max, remain a complex topic. Is the new phone significantly different from its predecessors? As a marketer, what does this new wave of technology mean for your business?

Apple has long driven the mobile wave. The company has changed the way many consumers bank, pay for goods and research potential purchases—and these new phones will only continue those trends. The iPhone 11, Pro and Pro Max aren’t here to shake up the establishment. Instead, all variations of the new iPhone will make mobile consumption simpler.

Why? Because mobile e-commerce sales make up 54 percent of all e-commerce sales.

Mobile is trending toward increased popularity. Recognizing this, Apple made a few key changes to its iPhone’s design to make that monetary management all the easier.

Types of Mobility

As Apple evolves past its stature as one of the leading tech companies in the world, the company is beginning to emphasize three new types of mobility: 

  • Shopping
  • Banking
  • Payments

…all from your mobile device, of course.

These on-the-go economics allow consumers to manage their money no matter where they are. That kind of access to individual finances creates a financially-saturated environment for consumers. When they can use a product like the iPhone 11 to access their savings, pay for everyday items and manage payment plans, they’ll do so with more frequency—and perhaps even spend more easily—than they would otherwise.

A Need for Speed

That’s why the iPhone 11 and its variations received a speed boost. The phones’ new A13 Bionic processor is said to be the fastest processor operating in a smartphone to date. Already 20 percent faster the processors in earlier iPhones, the A13 promises to help consumers make purchases from their phones more frequently.

Pair this with the iPhone 11’s extended battery life, and consumers have more of an opportunity to shop but be exposed to ads.Already 20 percent faster the processors in earlier iPhones, the A13 promises to help consumers make purchases from their phones more frequently. Pair this with the iPhone 11’s extended battery life, and consumers have more of an opportunity to be exposed to ads during their online experiences.

Mobile Point-of-Sale

The iPhone 11 and its variations aren’t just for consumer use. All three of Apple’s latest phones will allow business owners to experiment with mobile points-of-sale.

Small business owners already don’t have to spend money on traditional card readers to accept consumer payments. The impressive speed of the latest iPhone models will upgrade that service even more, allowed for faster checkout speeds and improved sales flows across the board.

Mobile point-of-sale technology as offered through the iPhone 11, Pro and Pro Max even allow for contactless purchases. With the rising popularity of mobile wallets, this may mean that—even after Apple’s recent launch of its lux matte-white credit card—the iPhone could replace the credit card as consumers’ primary form of payment.

As our relationship to mobility changes, companies like Apple need to modify their products to meet consumer needs. The iPhone 11 and its variations provide one of many first steps towards that future.

Image attribution: ipopba – stock.adobe.com

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