What Is Content Marketing?
Are you looking for a content marketing guide that explains everything you need to know in simple-yet-thorough detail? Great, because underneath is our guide to content marketing. [...]
All posts tagged: Small Business Owners
Small Business Owners
Small Business Owners Digital Marketing Tips
Start with Your Website
Make sure you have an updated, mobile-friendly website that is easy for users to navigate across all devices and has a modern, clean design.
Don’t Forget the Basics
Include essential information customers want to know—your business address, phone number, hours of operation, etc.—on your website where visitors can find them right away. You’d be surprised how many businesses forget to list this info.
Small Business Owners Think Local
If your business targets local customers, claim your listings on local search directories, such as Google My Business and Bing Places for business. They’re free and help ensure that nearby prospects find you when they search online for what you sell.
Test, Test, and Test Again
The best way to grow your small business is to never become complacent and always be testing. Identify your customers’ needs, test your hypothesis in paid ads, iterate, and test again.
Follow the Rule of Three
When it comes to digital or any other kind of marketing, my three rules are: Keep it simple, be consistent, and always respond to feedback immediately.
Small Business Owners Use Content Marketing
Our digital marketing efforts took a turn for the best when we implemented strong content marketing efforts across the board. If you’re looking to boost your online efforts, try starting with a blog for your business. Play with your keywords to optimize for SEO, and even tap into industry influencers to contribute posts and share with their communities.
I take my posts one step further by sharing them on LinkedIn Pulse, which is a fantastic platform for additional exposure. Content really is king! The more you can produce, the more links you can tag and the more you must share.
Use Social Media to Be Social
Small businesses make the mistake of using social media to blast their followers with promotions. Research shows this may turn consumers off and make them tune out your posts. However, if you put the ‘social’ aspect in your digital marketing and provide valuable content to your target audience, they will be much more likely to pay close attention to the few promotions that you mix in there.
Encourage Online Reviews
Claim your listings on ratings and review sites, such as Yelp. Use signage in your location and links on your website or in your emails to encourage your customers to write reviews of your business. Monitor your reviews and quickly respond to any that are negative. Try to maintain a rating of four stars or above. Reading or writing social media reviews or comments will influence the shopping behavior of around 67% of consumers.
Connect with Customers Via Email
Email is one of the most effective digital marketing tactics out there. Whether they’re consumers or business buyers, and no matter what their age, just about everyone checks their email. Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.
Explore Digital Advertising
Organic search engine optimization and social media posts will only take you so far. To stand out from all the noise online, amp up the volume with pay-per-click online ads and ads on social media channels. By choosing the right keywords and narrowing your target audience, you can home in on those prospective customers who are most likely to want what you sell.
Read and Learn More Now!
What Is Social Media Marketing?
You probably don’t require any more persuading that social media is one of the most potent marketing channels on the planet. Every year, millions of people sign [...]
What is Google Adwords?
Small business owners should always strive towards continued growth. Even if your company has already achieved success with a certain business model, you should start searching for […]
What Is Facebook Advertising?
Everyone likes to bash Facebook. Every day, some new story comes out about how Instagram is crushing it on advertising returns. But like it or not, Facebook […]
What Is Conversion Optimization?
Picture this; you’re a small business owner who has a website. You check out your website analytics every day, and you’re impressed with what you see. Your […]
What Is Digital Marketing?
What Is Digital Marketing Today? Digital marketing is a term that is used to describe the marketing of products, services, [...]
What is Programmatic Advertising?
Learn about the ways in which automating your advertising and media buying can enhance your returns using programmatic advertising. Standing Out in A Crowded Marketplace In a […]
What is Amazon SEO?
Amazon is one of the top marketplaces in the world for selling goods. However, it is also very competitive. To be successful when selling with Amazon, you […]
What is Amazon Advertising? How to Advertise on Amazon: A Complete Guide
Amazon launched “Amazon Advertising” in 2018. So, it’s still a relatively fresh tool for marketers eager to promote their products online. However, it does provide a massive [...]
What are Sales Funnels?
Talk to any successful marketer about why you’re failing to convert your visitors into paying customers and they’ll likely mention the term ‘sales funnel’ in the first […]