Keep Your SEO Creative with Product Listing Pages
When you integrate effective SEO elements into your data sheets, glossaries, and infographics on your platform, you begin to generate more organic traffic. Increasingly, many search engines prioritize these types of creative site elements.
Product pages may not be part of your traditional SEO strategy, but they’re hotbeds for SEO.
What is a Product Listing Page?
These product listing pages let your consumers know the finer details about your available products. Think of these description pages as a new way to use your inventory data—it’s an added opportunity to describe your products in a manual-esque format.
If you’re looking to build your brand authority while also drawing more attention to your products or services, then you’ll want to craft a clever, SEO-rich product listing page for your platform.
1. Do Your Research
If you know anything about SEO, then you know that before you can put a single word to paper, you need to have done your keyword research. Certain keywords will trigger greater organic traffic in your specific industry, and you’ll need to know those as well as which keywords your competitors are using to draw eyes away from your work.
Numerous keyword research tools are available, each designed to make this research process as easy as possible.
2. Start with Your Meta Title
Once you have your keywords, you can start building your product page. As is the case with standard SEO content, you’ll begin with its meta title tag. A title tag gives you a space to hone in on your keywords of choice. Here, you’ll be able to provide the name of your product, its purpose, and its affiliated brand.
For example: “stainless steel potato ricer | standard potato ricer | [brand]”
3. On to Descriptions
With meta title tags out of the way, you’ll be able to start creating unique descriptions for your products. These descriptions should weave your keywords of choice naturally into their structure. However, you can’t afford to keyword stuff a product page.
Your product page needs to offer consumer audiences genuine, information-rich content to attract the most organic content. If your piece doesn’t have value, Google and other search engines will register that lack and refuse to boost your SERP rating for it.
4. Integrate Product Reviews
With a unique, valuable description in place, you’ll be able to start adding variety to your descriptions.
One such way is to include product reviews alongside the product listings. Consumer testimonials are powerful SEO elements. Firstly, they help establish your work history for future clients and, in turn, build up your online authority. Secondly, because the vast majority of shoppers online do their research before making a purchase, testimonials will provide your consumer audience with vital information that’ll make them more comfortable working with you.
5. All About Organic Traffic
All this comes together on your product listing page to draw more organic traffic to your platform. Because product pages work like glossaries, you can use them to bring numerous SEO elements together under a single roof.
Image attribution: LIGHTFIELD STUDIOS – stock.adobe.com