Google is Changing. So is 2019’s SEO.
With Google hanging onto over 90 percent of search engine market share, it makes sense that changes to the platform would predict changes in SEO practices. With 2019 well underway, and a few updates to Google’s algorithms recently announced, we can generally gauge what SEO may look like in the months to come.
You don’t have to rush to reconfigure your platforms. Instead, take a look into the future and see what SEO elements you may want to emphasize in your to-be-released content.
Rise of the Rich Snippet
Google’s snippets have been around since 2013. That said, snippets are growing in popularity, with more and more platforms racing to win a “featured” snippet through Google. Google, too, is placing greater SEO emphasis on these snippets. In the months to come, you’ll want to ensure that your snippets are more than just keyword-laden.
Information-rich snippets serve as your platform’s first point of contact with consumers. Make sure yours contains enough inherent value to draw consumers to your platform.
Incoming Voice Search
Voice search via mobile is also on the rise, matching mobile e-commerce in pace. With Alexa, Cortana, and Siri all changing the SEO game, you’ll likely see future snippets emphasizing question-oriented, long-tail keywords.
Why? Because voice searches don’t use fancy language. Think back to the last time you asked Siri for a restaurant recommendation. Voice searches are also most frequently phrased as questions.
Companies like yours will have to tailor their snippets to this simplified, question-based diction to continue attracting mobile consumer attention.
Organic Content vs. Advertisements
Consumers have also gotten exceptionally good at ignoring advertisements. Regardless of whether they simply ignore them or invest in an ad blocker, Google has tried and failed to make paid content more popular than organic. As such, you’ll want to focus on generating more organic content for your platform if you want Google’s crawlers to notice you. You can do this by:
- Using social media to start consumer conversations
- Taking part in publicity exchanges with peer businesses
- Utilizing local SEO and Google’s “near me” feature
- Listing your business through Google
Reorganization via Structured Data Markup
Schema tags are also appearing more frequently in platforms’ technical SEO. Schema tags and structured data markup help Google’s crawlers more effectively read and index your content.
The Necessity of Mobile Compatibility
Finally, your platform needs to be mobile compatible in 2019. Google organizes its data with a mobile-first mindset. Thus, your platform is ranked based on the SEO elements Google can detect from mobile, regardless of whether a consumer is viewing it on a phone or laptop.
Partner this ranking schema with the sharp rise in mobile e-commerce, and you’ll find that mobile compatibility is 2019 SEO’s best friend.
Google is constantly changing. As a result, so is SEO. While other platforms have different SEO algorithms and policies, Google dominates the internet, and Google changes SEO trends. If you’re looking to boost your SERP ranking in 2019, then you’ll want to play with Google’s newest focuses in mind.
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